Manager Brand & Culture Marketing Job Charlotte area,North Carolina USA,Marketing / Advertising / PR

Overview

What you will be doing: The Manager, Brand & Culture Marketing is a creative problem solver who leverages innovative writing and editing to make the complex simple; synthesizes and disseminates targeted information; ensures brand/culture is communicated using concise, inspiring style; and serves as a self-motivated, fully integrated, team member in the planning and execution of Premier’s overall employee engagement strategies. In addition, this person helps oversee Premier’s overall internal communications strategy, including HR, personnel, and employee announcements, and change management, as well as supports strategic communications and marketing initiatives by helping deliver high-impact projects, including customer success stories, thought leadership blogs, public announcements and other written deliverables.

Key Responsibilities

Content Creation, Editing and Writing – 40%

Identify internal stakeholder needs and develop and deploy relevant content.
Produce high-quality, engaging and internally relevant content for employee audience through various internal channels — with a focus on grammar, tone, and readability — to support content strategy and storytelling efforts.
Develop and execute a multi-channel content management strategy for employee-facing communications, utilizing internal channels such as the company intranet, weekly employee newsletter, internal emails, video messages, and internal marketing campaigns.
Develop internal communications programs that engage, align, and inspire employees by creating a shared understanding of company goals, values, and culture.
Oversee the creation and delivery of intranet content, internal communication tactics, and strategic campaigns to enhance employee engagement.
Write engaging content to support brand goals, company initiatives, and multi-channel internal communication and marketing campaigns through a combination of channels, tools, and techniques to inform, engage and inspire internal and external audiences.
Model communication best practices and maintain internal communications guidelines and processes to ensure aligned, cohesive brand voice, tone, and messaging.
Builds collaborative relationships with other marketing teams, communications, technical service, and legal departments to ensure business requirements are met, insights leveraged, and content approved to brand standards.

Manage Brand & Culture / Employee Internal Communications Strategy – 50%

Serve as HR communications liaison, working to develop and execute employee-facing communications, as well as providing advice to internal teams on appropriate content and execution of that content.
Maintain a communications content calendar for all internal comms, audiences, and channels.
Reinforce and support Premier’s culture, mission, values, and overall company strategy through united and engaging communications that promote positive employee experiences and high organizational performance.
Develop internal communications programs that engage, align, and inspire employees by creating a shared understanding of company goals, values, and culture.
Create and deploy strategic communications plans and campaigns to best meet the needs of the organization.
Ensure internal communications messages are consistent across all mediums and relevant to different departments of the organization.
Ma…


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