Marketing Manager

Overview

Mirror Mate is looking for a Digital Marketing Manager to join our in-house marketing team in Charlotte, NC. This role sits at the center of our ecommerce engine and is ideal for someone who thrives in a DTC environment, is highly analytical, and enjoys owning execution from end to end.

You’ll work closely with marketing leadership, agency partners, and designers to execute, analyze, and optimize marketing initiatives across paid media, email/SMS, website, and new growth channels. This is a highly hands-on role with real ownership and visibility.

This role will include multiple different marketing projects throughout the year, including the below. Note that you will not be expected to manage each of these task categories! You would be assigned a selection of these tasks depending on your experience.

• Own day-to-day execution and optimization of the Mirror Mate Shopify site.
• Build, launch, and iterate on landing pages (Replo/similar) to support campaigns, sales, and new products.
• Set up new products, collections, promotions, and sales events.
• Conduct regular site audits and CRO improvements (UX, navigation, PDP optimization).
• QA all site updates prior to launches and sales to ensure accuracy and performance.
• Support execution and optimization of paid media across Meta, Google, Tik Tok, Pinterest and You Tube.
• Monitor campaign performance and surface insights and optimization opportunities.
• Contribute to ad testing strategy, audience insights, and creative feedback.
• Write and support ad creative briefs and copy in partnership with designers.

• Support execution of email and SMS marketing programs (Klaviyo & Postscript).
• Build and maintain campaign and lifecycle calendars.
• Create briefs, QA campaigns, schedule sends, and test deliverability.
• Support list management, segmentation, and performance analysis.

• Support influencer and creator marketing initiatives as programs scale.
• Assist with sourcing and evaluating creators aligned with brand goals.
• Coordinate campaign logistics including timelines, deliverables, and approvals.
• Support influencer whitelisting and affiliate initiatives in partnership with paid media.
• Help track influencer performance and reporting.
• Platforms may include GRIN, Impact, and AWIN
  .

• Own marketing performance reporting across channels.
• Pull and synthesize data from Shopify, GA4, paid platforms, email, and influencer tools.
• Build dashboards and reports using Google Data Studio and Google Sheets.
• Conduct deep-dive analyses on sales trends, funnels, customer behavior, and campaign performance.
• Translate insights into clear recommendations for leadership.

• Own marketing timelines and deadlines across campaigns, launches, and sales.
• Build and maintain marketing calendars and project plans.
• Coordinate cross-functional execution with design, customer service, operations, and agency partners.
• Ensure all deliverables are completed on time and launched accurately.
• Support large sales and launches from planning through post-mortem analysis.
• Manage multiple concurrent projects and shifting priorities with minimal oversight.
• Support sale planning and campaign strategy with data-backed insights.
• Conduct competitor and market research.
• Monitor industry trends, channel updates, and platform changes.
• Share insights and recommendations with marketing leadership.

• Support Mirror Mate’s growing B2B marketing initiatives
  , particularly around trade shows and ongoing dealer relationships.
• Execute B2B email campaigns (Hub Spot) before and after trade shows.
• Support campaign setup, QA, scheduling, and performance tracking.
• Assist with reactivation campaigns aimed at increasing repeat orders from existing B2B customers.
• Support partnerships with B2B audiences such as:
• Contractors
• Multifamily and commercial partners
• Support trade show planning and execution.
• Coordinate timelines and deliverables for booth design execution.
• Partner with designers on booth strategy and layout direction.
• Help ensure all booth assets, materials, and signage are ordered on time.
• Supp…