Sales Director Post-Acute Care

DIRECTOR OF SALES AND MARKETING – POST-ACUTE CARE

The Director of Sales and Marketing post-acute care (Director SBU1) will execute and modify the strategic business unit initiatives in the post-acute care market space, as well as hold the responsibility for driving the sales and success of LINET products, services & brand in the marketplace. Responsible for expanding the portfolio and breadth of line across multiple call points within skilled nursing and other post-acute care facilities.

To build business plans in cooperation with relevant Wi Bo and SLT stakeholders for each new product and business category/opportunity. Responsible for working cross-functionally with Wi Bo and LAM regarding R&D planning, product development, and marketing and sales strategy for each new business line. Also responsible for delivering effective strategies in strategic marketing planning, branding, and product development.

Additionally, The Director SBU1 is responsible to create and build relationships with strategic partners as well as new customers in an effort to build the brand and satisfied customer reference sites. Works closely with cross functional operations, clinical and service teams to implement comprehensive new business processes for the post-acute market. Responsible for identifying strategic partnerships for potential synergistic and complimentary industry relationships.

• Drive sales processes into segmented market strategy
• Improve sales effectiveness and efficiency
• Continue to build effective indirect channel
• Sell in person top customers in SBU 1
• Develop sales training materials
• Train the channel both channels
• Lead the operating metrics development and review
• Post acute business Development:
• Work cross-functionally to identify and determine R&D and product development priorities for SBU 1.
• Enhance and strengthen the communication and relationships between LAM and Wi bo.
• Build LINET brand and image in marketplace through positive interactions and a high level of professionalism with key contacts in the territory.
• Commit to excellence and quality with a special focus on rapid response to our customers.
• Understand the detailed functionality and benefit offering of each new product, how each product is best applied to meet emergent customer needs, benefits the products will provide to both the patient and care givers, and an ability to articulate an economic benefit for the hospital.
• Define an overall strategy on an planning cycle basis.
• Lead the effort to drive SBU1 new product development initiatives.
• Marketing:
• Develop, manage, and maintain the SBU1 budget
• Work in a highly collaborative state with product development and product management in the launch of new products/services and product/service line extensions. Launch and track performance of product and service offerings in our markets
• Develop, establish and maintain effective marketing plans which are consistent with the marketing strategy and organizational objectives.
• Demonstrate effective management of the marketing, advertising and promotional activities of the organization.
• Execute online and offline marketing initiatives, integrating online and social media, email, print, direct mail, social media, company websites, brand awareness and demand generation initiatives.
• Articulate product and service offerings, key benefits and messages for use by sales and marketing
• Work with Consulting and Sales to cultivate reference accounts for products and services; identify client success stories and work with marketing to create appropriate clinical case studies and collateral
• Drive campaign management for client acquisition programs across multiple channels using planned purchase survey findings to target and market to potential customers
• Create content for corporate marketing collateral, website/blog/social media, and other initiatives
• Create effective, compelling positioning, messaging, and sales tools that are understood and used
• Stays abreast of market trends to drive topics for client webinar and white paper strategies
• Create sales-ready tools, including market-facing presentation content to be used by Sales to highlight benefits…