Social Media Manager - Sports Sponsorships

Overview

Social Media Manager - Sports Sponsor ships

Company: Truist Financial
Location: Charlotte, NC
Employment Type: Full Time
Date Posted: 01/25/2026
Job Categories: Banking, Computers, Software, Finance/Economics, Financial Services, Information Technology

Overview: Develop and execute multiple, and often concurrent, social media strategies that support Brand Experiences sports, sponsor ships and community campaign goals and objectives. Deliver effective and efficient strategies for media planning, audience targeting, channel mix, creative, optimization, measurement and reporting across paid, organic, partnership, teammate and influencer activations to deliver best in class social media and/or influencer performance outcomes.

• Lead the development and delivery of multiple concurrent social media and/or influencer marketing campaigns and programs in alignment with enterprise and line of business strategies, goals and objectives.

• Oversee execution of content calendars, creative processes, legal/compliance/risk review processes, paid media strategies, measurement and reporting for all active campaigns.

• Facilitate scaling brand and company awareness, consideration and conversion through various social media channels, media plans and creative executions.

• Ensure brand visual and voice consistency across all social media and/or influencer marketing executions, including multi-cultural campaigns.

• Develop and deploy actionable plans to evolve, grow and optimize channel presence and engagement.

• Deliver strategic recommendations for innovative social media and/or influencer marketing tactics, initiatives and tech solutions.

• Build and maintain partnerships with senior leaders across marketing and the enterprise, as well as with social media channel and agency partners.

Required Qualifications:

• Bachelors degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training

• Seven years of related experience or an equivalent combination of education and experience

• Deep specialized (SME) and/or broad knowledge within the marketing social media and influencer marketing discipline

• Sound and comprehensive understanding of business and organizational strategies and processes managing a process

• Ability to interpret internal and external business challenges and implement best practices to improve products, processes, or services

• Ability to lead projects of significant complexity and risk exposure, in addition to leading a team of professionals

• Ability to exercise independent judgment in solving technical, operational, and organizational challenges in the context of business objectives and priorities

• Sophisticated analytical skills and the ability to solve complex technical and business problems

• Ability to influence others to adopt a new perspective

• Knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors that shape the industry.

• Expertise with social media channels including Facebook, Instagram, Pinterest, Tik Tok, Linked In, Snap Chat, etc.

Preferred Qualifications:

• Brand and sports partnerships social media marketing expertise

• Financial services or related industry experience

• Integrated marketing and/or digital marketing experience

• Experience with delivering national social media and/or influencer marketing campaigns

• Sitting:
  Frequently (25% - 50% of the time)

• Visual / Audio / Speaking:
  Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.

• Manual Dexterity / Keyboarding:
  Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers.

• Availability:
  Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need.

• Travel:
  Up to 25%

General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates.

Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truists generous benefit plans, please visit our Benefits site. Depending on the position and division, this job may also be eligible for Truists defined benefit pension plan, restricted stock units, and/or a deferred compensation plan.

As you advance through the hiring process, you will also learn more about the specific benefits available for…