Senior Manager, Partnership Marketing

Senior Manager, Partnership Marketing page is loaded## Senior Manager, Partnership Marketing locations:
Daytona Beach, FL:
Charlotte, NCtime type:
Full time posted on:
Posted Todayjob requisition :
JR13982
** At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow.
** NASCAR seeks a talented professional to join our team in the position of
** Senior Manager, Partnership Marketing
** in either our Daytona Beach, Florida or our Charlotte, North Carolina office.

The Senior Manager, Partnership Marketing leads strategy and execution for assigned partner accounts, delivering high-quality programs with measurable business impact. This role shapes how partners show up across NASCAR platforms by aligning marketing strategy, activation execution, financial discipline, and cross-functional collaboration. Serving as a trusted advisor to partners and a strategic internal leader, this position balances day-to-day delivery with long-term value creation.
** Duties include but are not limited to:
** Partnership Strategy, Activation & Performance
* Lead development of annual partnership strategies aligned with partner objectives and NASCAR priorities.
* Oversee integrated activation planning and execution across content, digital, social, broadcast, experiential, and event platforms.
* Champion creative thinking, platform ideation, and partnership storytelling that drives relevance, performance, and renewal value.
* Ensure brand alignment, execution quality, and consistent performance measurement across all programs.

Partner Leadership & Relationship Management
* Serve as senior day-to-day contact for assigned partners, providing proactive communication, strategic guidance, and problem-solving.
* Build strong understanding of partner businesses, categories, and marketing goals to deliver tailored solutions.
* Lead delivery of strategic plans, recaps, insights, and ROI/ROO storytelling to reinforce partnership value.
* Act as an escalation point for executional or operational challenges, driving timely resolution.

Operational Excellence & Financial Management
* Own partner budgets with high accuracy, including proactive fund allocation, reconciliation, and financial tracking.
* Manage timelines, deliverables, and reporting to ensure on-time, on-budget execution.
* Maintain discipline across internal systems, trackers, and reporting tools; ensure data accuracy and visibility.

Cross-Functional & Team Leadership
* Lead cross-functional coordination across Marketing, Creative, Digital, Events, Research, Legal, Finance, and Sales.
* Provide guidance and oversight to Managers and Coordinators when applicable, reinforcing standards, accountability, and best practices.
* Contribute to department-wide initiatives, process improvements, and partnership innovation.

Growth & Industry Insight
* Identify opportunities to expand partnerships through incremental programs and enhanced integrations.
* Support renewal strategy development through strong performance narratives and insights.
* Stay current on trends across sports, entertainment, marketing, and sponsorship.
** Required skills / experience:
*** Bachelor’s degree and 7+ years of experience in partnership marketing, sponsorship, brand marketing, or agency environments (league/property experience preferred) or equivalent combination of education and experience.
* Strong partnership marketing strategy and activation expertise.
* High emotional intelligence with ability to build trusted relationships.
* Financial acumen with experience managing budgets and forecasts.
* Clear, confident communicator with strong presentation and storytelling skills.
* Ability to think strategically while remaining execution oriented.
* Proven ability to lead cross-functional teams and manage complexity.
* Deep understanding of the sponsorship and sports marketing landscape.
* Proficiency in CRM systems, financial tools, and reporting platforms.
* Ability to travel 30-40% including weekends.

Apply Now!

Learn more about this role and our team by applying at  for consideration.

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