Sr Trade Marketing Manager

BSH Home Appliances Corporation – Top Employer US 2024

Tomorrow is our home.

At BSH, People Matter. Bring your unique skills, capabilities, and experiences to our dynamic teams where your contributions will drive our innovation culture. We strive to be a workplace that values people and supports opportunities for continuous professional and personal growth. As a leading manufacturer of home appliance brands Bosch, Gaggenau, and Thermador, we prioritize having a consumer centric mindset and creating positive experiences for the consumer throughout all interactions with our products and services.

Join us now and give your career a home.
You Belong Here.

Sr Trade Marketing Manager

Charlotte, NC/ Full-time

Leads the development and execution of strategic trade marketing initiatives that drive brand growth, optimize retail performance, and strengthen partnerships with our independent dealers.

This role focuses on aligning cross-functional efforts, analyzing market trends, and ensuring effective activation of promotions to maximize sales and ROI.

• Lead the development and execution of comprehensive trade marketing strategies to maximize in-store visibility, optimize display construction, and strengthen overall brand presence.
• Provide strategic direction to sales, merchandising, and cross-functional teams in designing high-impact in-store display concepts that elevate consumer engagement and conversion.
• Oversee vendor and supplier partnerships, negotiating timelines, budgets, and performance standards to ensure high-quality fabrication and installation of retail fixtures and promotional materials.
• Ensure all in-store and trade marketing elements fully align with brand strategy, retailer requirements, and long‑term business goals.
• Own end-to-end project planning, including the creation, management, and optimization of detailed timelines, budgets, and resource allocations for all display-related initiatives.
• Conduct advanced performance analytics, including ROI, consumer impact assessments, and channel effectiveness reports, and present insights to senior leadership with recommended strategic actions.
• Manage and guide day-to-day communications with internal teams, external agencies, and vendors, ensuring flawless execution and alignment across all touchpoints.
• Build and nurture strong relationships with key customer stakeholders, acting as a trusted advisor and strategic partner to drive account growth, profitability, and long‑term business success.
• Oversee customer communication and compliance related to material distribution, ensuring adherence to all customer processes and operational standards.
• Deliver high-impact presentations to senior internal and external stakeholders. Develop compelling, visually polished PowerPoint decks that support strategic initiatives and influence decision‑making.

• Bachelor’s degree (Marketing or Business Administration) – Required
• 5-7 Years of Experience (Sales/Marketing) – Required
• Strong verbal and written communication skills
• Ability to work with deadlines
• Ability to work independently with limited supervision
• Domestic Travel by car, airplane, boat, etc.
  
  - can include overnight and weekends
• Must be able to drive to visit assigned accounts daily in territory
• Must have an active driver's license in good standing with the DMV

The pay range posted for this position is based on the location noted in the posting title. Exact compensation offered may vary based onyourspecific skillset and work location. If the position is bonus or incentive eligible then the payments range from 0% to 200% of target with details laid out within the plan document.

• Medical, dental, vision, life insurance, short and long term disability benefits, employee assistance program (EAP), Healthcare and Dependent Care Flexible Spending Accounts (FSA), and Health Savings Account (HSA) participation starting on the first day of the calendar month following date of hire.
• Wellness Plan that allows participating employees to earn lower medical care premiums.
• 401(k) Retirement Plan starting on the first day of the calendar month following 30 days of service. The…