Creative Marketing Manager

Overview

The Marketing Manager, Creative will execute marketing strategies developed by the Director of Marketing and play a key role in shaping our branded content and communications strategy. This individual will bring our brands to life across digital, print, in-store, and internal channels through the development of compelling, high-quality content. The ideal candidate combines creativity and strategic thinking with strong technical skills to engage diverse audiences and drive brand consistency across all touchpoints.

• Serve as the primary creative leader for both corporate and customer-facing branding efforts, including owned and licensed brands.
• Lead the development of brand (VBUs) and strategic frameworks in collaboration with Channel Managers.
• Partner with Legal and Product Marketing teams to oversee trademark management and registration processes.
• Provide input for new product launches while leading visual sell-in stories as it relates to presentations, packaging, and commercialization plans.
• Provide leadership for content creation, brand positioning, and differentiated storytelling strategies.
• Act as a creative director for photo and video shoots while partnering with vendor agencies.
• Manage all in-house photo studio needs including photography, prop inventory and equipment.
• Utilize creative design software to produce high-quality logos, visual renderings, photos, graphics, videos and marketing assets.
• Mentor and support the development of the Graphic Designer, fostering team growth and creative excellence while managing creative workloads for the team.
• Manage relationships with external agencies and vendors to ensure the timely and high-quality execution of marketing deliverables.
• Oversee and maintain all digital communication channels, ie. Microsites, websites, social media channels.
• Lead the ideation, planning, and coordination of major trade shows.
• Effectively manage marketing budgets, resources, and timelines to support marketing initiatives.
• Perform additional duties as required to support the success of the marketing team and broader organization.

• Education – Bachelors Degree in Marketing/Advertising/Communications
• 7-10+ years of marketing experience, preferably in marketing/communications/advertising/brand management/content development in a large, fast paced matrixed environment.
• Adept in Microsoft Office with advanced expertise in PowerPoint and Adobe Creative Suites.
• Exceptional project management and time management skills, including the ability to handle multiple projects while paying attention to details.
• Self-starter who can independently identify areas of opportunities, work ambiguity, and autonomously.
• Track record of consistently driving growth, creating processes, launching new capabilities, and successfully managing cross functional project teams.
• Strong understanding of brand positioning, brand voice, and content's role in shaping the brand experience.
• Track record of effective high-level collaboration with cross functional teams.
• Creative problem solver with a can-do attitude who can manage multiple projects with ease.
• Strong storyteller with the ability to effectively communicate, both orally and written, and collaborate with people of all management levels.
• Previous experience working with large retailers is a plus.
• National and Private brand management experience is a plus.

We offer a competitive salary, full benefit package including medical/dental, 401k, and paid vacation.