Marketing Manager

Join Bell Partners and be a difference maker.

At Bell Partners, our mission is to be the apartment company of choice by creating value and honoring commitments to our residents, partners, and associates. We proudly serve our community of 85,000+ homes across 13 states and the District of Columbia. As stewards entrusted to contribute with care and appreciation, our 2,000 associates succeed in a dynamic space where everyone impacts.

We take pride in producing outstanding results and fostering a work environment that allows everyone to contribute to their fullest potential. We rise above industry standards when every associate embraces their unique role and seizes the opportunity to make an impact.

The Marketing Manager is a dynamic, strategic leader responsible for driving marketing performance and partnership across a portfolio of properties. Serving as the primary marketing contact for both internal operations and external ownership groups, this role ensures every community has a clear, data-informed strategy designed to drive occupancy, optimize spend, and elevate brand perception.

This role is where strategy meets execution. You’ll partner directly with Operations and Asset Management leaders—both within Bell Partners and with external clients—to translate business objectives into measurable marketing outcomes. You’ll oversee the planning, analysis, and storytelling behind each property’s performance, managing marketing initiatives from idea through impact.

If you thrive in an environment where no two days look the same, where strategic thinking meets hands-on action, and where relationships and results go hand in hand, this is your role.

• Own the marketing strategy and performance for an assigned portfolio of communities, ensuring alignment with business goals and ownership objectives.
• Serve as the primary marketing contact for internal and external stakeholders, including Operations leadership, Asset Managers, and Ownership groups.
• Lead quarterly and ad hoc client updates, delivering clear performance insights, data-driven recommendations, and marketing roadmaps.
• Collaborate cross-functionally to ensure each property’s marketing approach is cohesive, effective, and measurable.
• Provide proactive recommendations on pricing strategy, creative needs, and digital mix to maximize lead generation and conversion.

• Build and maintain strong relationships with both internal and external partners, acting as a trusted advisor and subject matter expert.
• Serve as the liaison between the property operations team, ownership, and the full marketing organization.
• Lead marketing discussions during property reviews, business planning sessions, and transitions, ensuring all parties are informed and aligned.
• Ensure marketing plans reflect each client’s priorities, market realities, and brand standards.
• Partner with ownership and investment teams on due diligence and marketing strategy for acquisitions and dispositions.
• Work with marketing managers, operations, marketing vendors and other stakeholders to understand the market to bring relevant and timely information to the pitch and/or marketing plans
• Work with the business development and marketing team to create the materials for the pitch including competitive benchmarking, RFPs, marketing plans, and any other materials to support client business development.
• Attend pitch meetings and lead the marketing section of the pitch where necessary

• Monitor and analyze key performance indicators (KPIs) across your portfolio, including lead-to-lease performance, cost-per-lead, and occupancy trends.
• Use data to identify risks and opportunities, ensuring marketing spend is optimized for ROI.
• Collaborate with the Performance Marketing to translate data into actionable insights and campaign improvements.
• Develop and deliver quarterly property reports (QPRs) and strategic performance updates for clients and leadership.

• Partner closely with the Director of Account Management to ensure consistency and excellence across the function.
• Support and mentor Marketing Associates and…