Marketing Coordinator - Auto Dealership

This is an exciting opportunity for a creative, organized, and ambitious marketing professional to step into a high-impact role at a fast-growing, high-growth dealership. You’ll play a key part in shaping our brand presence, driving customer engagement, and keeping marketing campaigns sharp, strategic, and on schedule.

A rapidly expanding automotive dealership group in the southern Charlotte area is looking for a Marketing Coordinator to join our team. You’ll work closely with dealership leaders, vendors, and external partners to bring marketing ideas to life across digital platforms such as email campaigns, social media content, website specials, and more. You’ll have the space to innovate, test ideas, and grow, all while gaining valuable experience in a high-demand field.

Whether you have agency experience, a background in advertising or digital content, or you’re a marketing grad with 1 - 3 years of solid experience, you’ll be trained on the automotive side and given the support to succeed. Previous automotive marketing is a plus!

Benefits:

• $75,000 - $100,000+ a year (base + bonuses)
• Health, Dental and Vision Insurance
• Paid time off
• Employee Discounts on Vehicles and More
• Career Advancement
• A Positive and Professional Work Environment

Key Responsibilities:

• Gather monthly sales and service incentives from dealerships; write compelling marketing copy and disclosures
• Coordinate and traffic OEM-compliant creative across websites, email campaigns, and social media
• Audit websites (desktop & mobile) to ensure compliance with manufacturer and brand guidelines
• Manage creative assets for web, social, email, and display advertising using project management tools
• Support execution of paid social advertising campaigns with vendor partners (e.g., Facebook Ads)
• Assist in the setup, maintenance, and reporting of platforms like Google Analytics, Facebook Business Manager, Google Business Manager, and others
• Manage email marketing campaigns including creative coordination, segmentation, deployment, and reporting
• Maintain internal brand documents and resource portals
• Help with event support, special promotions, billing, and additional marketing projects as needed
• Participate in ongoing training and stay current with digital marketing trends and tools

What We’re Looking For:

• 1 – 3 years of experience in marketing, advertising, or a related field
• Agency, marketing, or advertising experience preferred but not required
• Strong organizational and communication skills
• Experience with digital marketing platforms (Google Ads, Facebook Ads, email tools, etc.) is a plus
• Familiarity with social media management, content creation, and project coordination
• A self-starter who’s eager to learn, grow, and take ownership of their work
• Bachelor's degree in marketing, communications, or a related field—or equivalent experience

We are an Equal Opportunity Employer