Marketing Director

Mirror Mate is looking for a Director of Digital Marketing to lead planning, execution, and performance across our ecommerce marketing ecosystem. This role reports directly to the CEO and is ideal for a highly analytical, hands‑on marketing leader who thrives in a small, fast‑growing DTC environment.

This role builds directly on core ecommerce marketing execution, with expanded ownership across strategy, prioritization, analytics, and team leadership. While this role operates at a higher strategic level, it still requires a willingness to roll up your sleeves and execute when needed.

• Own overall ecommerce strategy and performance for the Mirror Mate Shopify site.
• Set priorities and direction for site optimization, CRO, and merchandising strategy.
• Oversee landing page strategy (Replo or similar) for campaigns, sales, and product launches.
• Guide product launches, collection strategy, and promotional execution.
• Ensure site readiness, QA standards, and launch timelines are met for major initiatives.
• Regularly review site performance data and translate insights into action.

• Own paid media strategy and performance across Meta, Google, Tik Tok, and You Tube.
• Guide channel mix, budget allocation, and testing strategy.
• Review performance regularly and identify optimization and scaling opportunities.
• Partner with agencies and internal team members to ensure strong execution.
• Provide clear creative and performance direction informed by data.

• Own email and SMS strategy across campaigns and lifecycle.
• Set priorities for segmentation, automation, and testing.
• Ensure email/SMS calendars align with business goals, launches, and sales.
• Review performance and guide optimization efforts.
• Oversee influencer, affiliate, and whitelisting initiatives.
• Set strategic direction for creator partnerships across DTC and B2B.
• Review performance and ROI of influencer and affiliate programs.
• Guide platform selection and program structure (e.g., GRIN, Impact, AWIN).
• Ensure influencer initiatives integrate with paid media and ecommerce goals.

• Own marketing analytics and reporting frameworks.
• Define KPIs and success metrics across channels.
• Lead deep‑dive analyses on:
  • Sales performance and growth drivers
  • Funnel and conversion performance
  • Customer behavior and LTV
• Translate data into clear, actionable recommendations for leadership.
• Ensure reporting is accurate, consistent, and decision‑ready.
• Own marketing planning, timelines, and prioritization across initiatives.
• Lead campaign planning, launch readiness, and post‑mortem analysis.
• Balance short‑term execution with long‑term strategic initiatives.
• Ensure projects are delivered on time and aligned with business priorities.
• Step in to unblock execution when needed.

• Manage and mentor marketing team members.
• Set expectations, workflows, and standards for execution and accountability.
• Oversee agency partners and external vendors.
• Partner cross‑functionally with design, operations, customer service, and leadership.
• Help scale marketing processes and team structure over time.

• Own strategy and performance oversight for Mirror Mate’s B2B marketing initiatives
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• Define goals, priorities, and KPIs for B2B marketing efforts, including trade shows and dealer programs.
• Oversee B2B email strategy (Hub Spot), including:
  • Pre‑ and post‑trade show campaigns
  • Reactivation and retention campaigns for existing B2B customers
• Guide partnership strategy with B2B audiences such as:
  • Contractors
  • Multifamily and commercial partners
• Lead trade show marketing strategy and execution planning.
• Set direction for booth strategy and positioning.
• Partner with designers on booth concepts and messaging.
• Ensure timelines, materials, and assets are delivered on schedule.
• Oversee development of trade show materials and swag.
• Ensure Hub Spot is effectively structured and used to support B2B marketing, reporting, and growth.

• Identify, evaluate, and prioritize strategic partnerships with brands, designers, creators, and other partners.
• Lead partnership strategy and…