Marketing Coordinator Charlotte, NC

Job Description

We’re looking for a creative and detail-oriented Marketing Coordinator to support our growing

marketing team. This role is ideal for someone who is passionate about social media, content

creation, and digital marketing strategy. You will play a key role in executing our brand’s social

presence, refreshing our website, engaging with our online community, and assisting with

customer-facing campaigns.

KEY RESPONSIBILITIES

Social Media Management:

• Collaborate with the marketing team to develop monthly social media calendars and consistent paid campaign strategies.
• Create engaging content for various social channels, including Reels, Instagram Stories, static graphics, and video.
• Execute scheduled postings across all brand platforms (Instagram, Facebook, Tik Tok, etc.).
• Monitor and respond to comments, messages, and mentions, maintaining a consistent and friendly brand voice.

Content & Campaign Execution:

• Assist in the development and execution of influencer campaigns and brand partnerships.
• Assist with website content refreshes including image updates and landing page design.
• Support monthly content refreshes, including linking and approving new imagery for the image gallery.
• Manage content repository by uploading new image and video sets with suggested captions for customer use.

Analytics & Reporting:

• Track, analyze, and report on key performance metrics related to social content, engagement, and campaign effectiveness.
• Monitor emerging social media trends, algorithm changes, and industry best practices, providing insights and recommendations.

QUALIFICATIONS:

• 1–2 years of experience in marketing, communications, or a similar role (internships considered).
• Proficiency with major social media platforms (Instagram, Facebook, Tik Tok, Pinterest, etc.).
• Experience with content creation tools (e.g., Canva, Adobe Creative Suite, Cap Cut, or similar).
• Familiarity with social scheduling and analytics tools (e.g., Later, Dash, Hootsuite, Sprout, Meta Business Suite).
• Excellent communication, organizational, and time-management skills.
• A proactive, creative mindset with strong attention to detail.
• Knowledge of influencer marketing and digital brand partnerships is a plus.

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