Senior Marketing Manager; Automotive

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• A Fortune 500 consumer‑focused organization with a long track record of consistent growth.
• A company that actively supports local communities and gives back in meaningful ways.

• Strong career development and upskilling opportunities.
• Experienced, stable leadership with a clear strategic vision.
• Remote flexibility.

• Primarily remote within EST/CST (preference for Charlotte, NC).

• Lead development of integrated marketing programs that translate brand strategy and goals into clear plans, KPIs, and guidance for supporting teams.
• Continuously review performance data and competitor insights to identify store‑level needs and opportunities.
• Serve as liaison to OEMs and agencies, sharing timely updates on messaging, launches, events, and ensuring brand and compliance standards are met.
• Deeply understand target audiences and local market dynamics to shape segmentation, community partnerships, sponsor ships, and event‑based marketing.
• Own brand‑level budgets, including co‑op and local activation funds, while overseeing dealership website accuracy and competitiveness and supporting annual planning.

• 5+ years of relevant marketing experience, including planning and executing multi‑channel programs and managing budgets.
• Automotive retail industry experience required, with familiarity with dealership operations and OEM programs.
• Proven ability to assess marketing performance, identify differentiators, and translate insights into action.
• Experience with Google Ads, Meta Ads, and Google Analytics/GA4, plus comfort with project‑management tools (e.g., Asana, ) and the Microsoft Suite.
• Strong analytical, communication, and collaboration skills, with the ability to juggle multiple priorities and own results.

Mid‑Senior level

Full‑time

Marketing and Sales

Staffing and Recruiting