Marketing & Brand Strategy Manager

We are seeking a Marketing & Brand Strategy Manager to lead our marketing efforts across all audiences: home buyers, investors, stakeholders, and development partners. This role is responsible for developing and deploying AI-powered marketing systems, managing vendor relationships, and building a data-driven approach to brand promotion and performance measurement. The ideal candidate is a strategic thinker who can leverage emerging technologies to amplify Red Cedar Homes' market presence and investor confidence.

The Marketing & Brand Strategy Manager owns the development and execution of marketing strategy across the full spectrum of Red Cedar Homes' audiences. This includes homebuyer acquisition, investor relations communications, stakeholder engagement, and development partner outreach. The role leads vendor and agency relationships, directs AI tool development and deployment, and establishes data collection and analytics frameworks to measure and optimize marketing performance.

This is a leadership position that requires both strategic vision and hands-on execution. The Marketing & Brand Strategy Manager will build and manage a marketing ecosystem that includes external vendors, AI agents, and automated systems to achieve scalable, efficient brand promotion across all channels.

• AI & Technology Leadership
• Develop, deploy, and manage AI-powered marketing tools and workflows to automate content creation, campaign optimization, lead scoring, and performance analysis.
• Build and oversee AI agents for social media management, investor communications, market research, and competitive analysis.
• Establish data collection systems to capture marketing performance metrics, audience engagement, and conversion data across all channels.
• Create dashboards and reporting frameworks that provide actionable insights for leadership, investors, and development partners.
• Multi-Audience Brand Strategy
• Develop and execute integrated marketing strategies targeting home buyers, investors, stakeholders, and development partners.
• Create investor-focused marketing materials including project updates, portfolio summaries, performance reports, and investment opportunity presentations.
• Produce stakeholder communications that showcase project milestones, construction progress, and community development achievements.
• Develop development partner outreach materials and co-marketing initiatives that position Red Cedar Homes as a preferred building partner.
• Lead marketing campaigns for individual projects from entitlement through construction completion and lease-up or sales.
• Develop and maintain project-specific marketing assets including renderings, virtual tours, progress documentation, and completion portfolios.
• Coordinate photography, videography, and drone coverage to document construction progress and finished product quality.
• Create case studies and success stories that demonstrate Red Cedar Homes' track record to prospective investors and partners.
• Lead and manage relationships with marketing vendors, creative agencies, and technology providers.
• Develop scopes of work, manage deliverables, and ensure vendor accountability to timelines and quality standards.
• Evaluate and onboard new vendors and AI tools to expand marketing capabilities.
• Manage marketing budget allocation across vendors, platforms, and campaigns.
• Data Analytics & Performance
• Design and implement data collection frameworks across all marketing channels and touchpoints.
• Analyze marketing performance data to identify trends, optimize campaigns, and inform strategic decisions.
• Produce regular performance reports for leadership including KPIs, ROI analysis, and competitive benchmarking.
• Use AI tools to automate data review, generate insights, and predict marketing performance outcomes.
• Digital & Content Marketing
• Oversee website content strategy, SEO optimization, and digital presence across all platforms.
• Direct social media strategy and content calendar targeting both consumer and professional audiences.
• Manage email marketing campaigns segmented by audience: home buyers, investors, stakeholders, and partners.
• Maintain listing platform presence on Zillow, BDX, MLS, and other relevant channels.
• The Marketing & Brand Strategy Manager will build and manage a modern, AI-enhanced marketing technology stack. Proficiency with the following categories is expected, with specific platform experience a plus.
• AI & Automation Platforms: Large language models and AI assistants (Claude, ChatGPT, or similar), AI content generation and editing tools, AI-powered analytics and reporting platforms, marketing automation systems with AI capabilities, and custom AI agent development frameworks.
• Data & Analytics: Business intelligence platforms (Tableau, Power BI, or similar), Google Analytics and digital attribution tools, CRM analytics and reporting (Salesforce, Lasso, or similar), and custom dashboard development.
• Marketing Platforms: Website CMS and landing page builders, email marketing and automation platforms, social media…