Lead Video Copywriter

Join to apply for the Lead Video Copywriter role at Launch Potato
.

Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as Finance Buzz, All About Cookies, and Only In Your State . As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data‑driven content and technology. Headquartered in South Florida with a remote‑first team spanning over 15 countries, we’ve built a high‑growth, high‑performance culture where speed, ownership and measurable impact drive success.

At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high‑performers.

$110,000 – $135,000 per year.

• 4‑6 years of performance marketing copywriting experience, with a strong portfolio of high‑performing ads across paid social, search and programmatic.
• 2+ years in a creative leadership, editorial lead or player/coach role managing writers or creative contributors.
• Deep understanding of direct response principles, consumer psychology and creative strategy for performance marketing.
• Strong analytical mindset with the ability to interpret campaign data and optimize based on insights.
• High proficiency in writing compelling video scripts for platforms such as Tik Tok, Reels and You Tube.

4‑6 years of performance marketing copywriting experience, with 2+ years in a leadership or mentorship capacity.

Elevate Launch Potato’s copywriting function by driving stronger performance across paid media while strengthening our brand voice, creative systems and strategic positioning.

• Brand Strategy & Creative Excellence
  • Own the brand writing strategy across all paid media channels, ensuring consistent voice, messaging and positioning.
  • Develop, refine and scale positioning playbooks that guide high‑performing, conversion‑focused copywriting.
  • Establish creative quality standards for ad copy, landing pages, CTAs and video scripts to drive stronger channel performance.
• Copywriting Leadership in Performance Marketing
  • Oversee the velocity and performance of copy across paid social, search, display and programmatic channels.
  • Regularly analyze campaign data to identify top‑performing messaging patterns and guide ongoing optimizations.
  • Consistently meet or exceed benchmarks for copy volume, quality and impact on ROAS and CTR.
  • Personally write high‑impact copy for key campaigns, vertical launches and rapid‑test environments.
• Innovation & Opportunity Sourcing
  • Proactively identify new copy angles based on market trends, consumer insights, competitor messaging and internal campaign data.
  • Translate insights into testable hypotheses and scalable messaging strategies that unlock incremental revenue.
• Video Scriptwriting & Compliance Alignment
  • Lead the development of compelling video scripts that drive performance and meet compliance standards.
  • Partner with vertical leads and Compliance to ensure messaging guardrails are clear, current and proactively enforced.
  • Mitigate risk by maintaining alignment between copywriting strategy and regulatory requirements.
• Team & Resource Management
  • Manage a network of freelance writers and collaborators, ensuring high throughput and quality control.
  • Own the budget and resource allocation for writing support while maximizing ROI.
  • Build systems, workflows and training resources to improve creative operations and knowledge sharing.

• Strategic Copy Leadership – develops and enforces standards, systems and strategic messaging to drive scalable, high‑conversion creative.
• Analytical & Results‑Driven – applies data analysis to inform creative iterations, improving campaign performance through insight‑led decision‑making.
• Creative Excellence – demonstrates exceptional writing ability across formats (ads, scripts, headlines, etc.) with attention to clarity, tone and compliance.
• Collaborative – partners cross‑functionally with Compliance, Creative, Growth and Data to align messaging with business objectives.
• Proactive & Insightful – identifies opportunities from market trends, consumer feedback and channel…