Integrated Media Associate Director
Job in
Charlotte, Mecklenburg County, North Carolina, 28245, USA
Listing for:
Wray Ward
Full Time
position
Listed on 2026-02-01
Job specializations:
-
Marketing / Advertising / PR
Marketing Strategy, Branding Specialist / Ambassador
-
Management
Salary/Wage Range or Industry Benchmark: 100000 - 125000 USD Yearly
USD
100000.00
125000.00
YEAR
Job Description & How to Apply Below
Join to apply for the Integrated Media Associate Director role at Wray Ward
As a senior strategic team member, the Integrated Media Associate Director (IMAD) is responsible for leading multichannel integrated media strategy and planning for assigned clients, contributing to other plans, overseeing work, and mentoring team members. The IMAD handles research, development, presentation, and execution of media strategies with limited oversight. They work with and lead media brand teams to create strategies, provide leadership on measurement, reporting, and optimization, and build strong client relationships.
The IMAD participates as the strategic media planning lead in workshops, leads internal team briefings, and brainstorming sessions. They collaborate with Insights and Brand Strategy to develop personas and communication strategies based on media consumption and behavior, delegating tasks as appropriate within the team.
They bring creative solutions to client initiatives, working with Client Engagement, Insights, Brand Strategy, Public Relations, Content Marketing, Social Media, and Creative teams.
Essential Duties & Responsibilities Lead consistent and effective media strategy and planning processesSet the strategic media direction for assigned clientsOversee media strategy and plan developmentWork with Insights and Brand Strategy to develop personas, journeys, and communication strategiesPresent media strategies and plans to internal teams and clientsCollaborate with various teams including Client Engagement, Public Relations, Content Marketing, Social Media, and CreativeBuild and maintain relationships with clients, teams, and media partnersMentor and guide team membersMaintain knowledge of media channel strategies and networksIntroduce new ideas and champion integrated media strategiesAdditional Responsibilities
Promote understanding of the Media Strategy team across the agencyMentor team membersFoster trust and teamwork within the agencyDemonstrate passion for quality workCollaborate effectively across departmentsEnsure high-quality work delivered on time and within budgetUphold ethical standards and respect all colleagues and clientsSupport agency’s brand, culture, and valuesContribute to new business development related to media strategyStay updated on industry trendsParticipate actively in meetings and creative processesMaintain a positive and motivating attitudeCommunication SkillsCommunicate clearly and professionallyListen effectively and solve problemsBuild strong relationships within the agencyRepresent the agency positivelyQualifications
5-7+ years’ experience in media strategy and planning in an agencyExperience with multichannel, integrated campaignsStrong organizational skillsKnowledge of the media landscapeExcellent interpersonal and presentation skillsProblem-solving and innovative thinking abilitiesProficiency with media data resources and softwareProficient in Microsoft Office and Google SuiteThis description summarizes the role and may be subject to change with specific expectations.
#J-18808-Ljbffr
Position Requirements
10+ Years
work experience
To View & Apply for jobs on this site that accept applications from your location or country, tap the button below to make a Search.
(If this job is in fact in your jurisdiction, then you may be using a Proxy or VPN to access this site, and to progress further, you should change your connectivity to another mobile device or PC).
Search for further Jobs Here:
