Senior Field Marketing Manager

Overview

Debt Book is an industry-leading fintech software platform that revolutionizes the way local government, higher education, and healthcare finance teams work. Our cloud-based software helps these organizations manage debt, cash, leases, and subscriptions, streamline financial reporting, and share information simply with others. We are passionate about modernizing treasury management and simplifying accounting compliance in the public sector, allowing organizations to break through operational barriers to unlock strategic insights.

As the Senior Field Marketing Manager, you will define and lead Debt Book’s field and event marketing strategy, owning events as a primary driver of marketing pipeline and revenue impact.

• Develop and own Debt Book’s field marketing and events strategy, positioning events as a core, scalable pipeline channel
• Define how Debt Book shows up at industry conferences, hosted events, roadshows, and executive programs — from audience targeting to messaging to experience
• Partner closely with Sales leadership, ensuring tight coordination before, during, and after events to maximize pipeline creation and acceleration
• Establish clear ROI frameworks for events, including pipeline attribution, influenced revenue, and post-event conversion metrics
• Partner with Sales to build repeatable pre-event and post-event motions (target account outreach, meeting scheduling, follow-up campaigns, and pipeline progression)
• Oversee execution of events in collaboration with an events coordinator and external vendors, providing strategic direction rather than owning logistics day-to-day
• Identify new field marketing opportunities beyond traditional conferences, such as executive dinners, regional meetups, customer events, and partner-led programs
• Collaborate closely with Demand Generation, Product Marketing, and Content Marketing to ensure consistent messaging and integrated campaign execution
• Manage field marketing budgets, sponsorship decisions, and vendor relationships to maximize impact and efficiency
• Track, analyze, and report on field marketing performance, continuously refining strategy based on data and sales feedback

• We believe in continuous improvement, never accepting the status quo as good enough, and iterating to move quickly without compromising on quality.
• We are energized by the fast-paced rate of change that growth demands and see new challenges as opportunities for resilience and personal development.
• We are driven by curiosity to think creatively, innovate, and experiment, and we humbly incorporate lessons learned from success and failure along the journey.

• We hold ourselves accountable for exceptional effort, execution, reliability, professionalism, and results that add tremendous value for customers.
• We are all individual contributors, responsible for delivering value to our customers, team, and company with every action.
• As managers, we lead by example in both what we do and how we do it, and stay personally familiar with the work as we coach our teams.
• We follow through on our decisions and commitments with action.

• We create moments of magic, surprising and delighting our customers at every touchpoint.
• We run towards problems and enthusiastically jump in to help colleagues however we can be valuable.
• We take pride in proactively doing the extra little things that set us apart, even when no one is watching.

• There is no task needed at Debt Book that is beneath any of us.
• We work hard to be the teammate others want on their team.
• We have the courage to have hard conversations and the grace to receive honest feedback in pursuit of excellence.

Debt Book is a fast-growing company where we dream big, move fast, make an impact, and bring joy to everything we do. Our core values drive our success as an organization, and we are looking for talented teammates who share our passion for challenging the status quo, innovating in all we do, and wanting to make a difference.

When it comes to benefits and perks, we are committed to supporting our employees’ well-being to make their lives better, both in and…