Sr Director Marketing Capabilities

Requisition

Locations:
Charlotte

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• Develops CCCI s customer marketing strategy with an extensive focus on core customers led by Consolidated.
• Leads customer marketing team in the establishment of processes that enable implementation of customer marketing strategies across the assigned customer base. Works collaboratively with corporate partner customer marketing leadership to understand brand-centric communication strategies while incorporating them into customer marketing campaigns.
• Leads customer marketing team in the incorporation of customer marketing strategy into the customer joint business planning process. Establishes mutual objectives and KPIs that accomplish both customer and CCCI commercial objectives.
• Develops CCCI s digital customer marketing investment strategy inclusive of retailer media network investments. Collaborates with customer and RGM leadership on ROI analyses that drive positive outcomes for customer growth and brand marketing impact.
• Serves as CCCI s marketing lead on the myCoke digital capabilities council. Recommends improvements to enhance the user experience and drive incremental sales through the digital platform. Influences corporate partners on prioritization of enhancements and capability development.
• Leads CCCI s myCoke marketing strategy - translates CCCI s channel commercialization strategies into customer-facing B2B marketing campaigns that drive successful implementation of channel strategies through the digital platform.
• Leads CCCI s Graphic Design Team. Collaborates with corporate partners to understand brand-centric design and trademark guidelines. Develops processes for project requests that align with capacity and prioritization while establishing department SLAs. Partners with cross-department leadership to establish mutual accountabilities and deliverables.

• Leadership - Ability to lead and motivate an entire department across various marketing capabilities while establishing credibility with customer teams, corporate partners and other bottlers.
• Strategic Thinking - Ability to align marketing strategies with business objectives, anticipate and understand market trends and establish a long-term vision for success.
• Presentation Skills - Ability to create and communicate a definitive message through verbal and written mediums; tell a concise, compelling story to a target audience.
• Data Driven Decision Making - Ability to review analytics and synthesize inputs to reach specific conclusions.
• Digital Marketing Expertise - Experience in digital marketing capability for B2B and B2C, developing campaigns that reach target audiences with impactful content.
• Project Management Skills - Ability to balance multiple projects and meet timelines while following brand and legal approvals processes.

• Bachelor s degree (4 years)
• Knowledge acquired through 7 or more years of relevant work experience

• Degree in Marketing, Business, or similar applicable field

• Office Environment

Equal Opportunity Employer - All qualified applicants will be considered for employment without regard to disability, protected veteran status, or any other characteristic protected by applicable law.