Manager, O'Reilly Auto Parts & Craftsman Truck Series Social Media

# Manager, O'Reilly Auto Parts & Craftsman Truck Series Social Media## •### @NASCAR Posted on 1/22/2026
• Full-time##

Job Description
** At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow.
** NASCAR seeks a talented professional to join in the position of Manager, O’Reilly Auto Parts & Craftsman Truck Series Social Media based in our Charlotte, North Carolina office.

The Manager, O’Reilly Auto Parts & Craftsman Truck Series Social Media shapes the voice, content strategy, and programming cadence for the O’Reilly Auto Parts & Craftsman Truck Series social media platforms, ensuring NASCAR’s partner and series storytelling connects with fans while driving engagement and growth. This role requires hands-on content execution with strategic planning, working in close partnership internal teams to bring each platform to life across the NASCAR social ecosystem.
** Duties include but are not limited to:*
* Platform Ownership & Strategy
* Lead day-to-day programming for O’Reilly Auto Parts and Craftsman Truck Series social channels, including X, Facebook and the launch of Instagram channels for both series.
* Develop and execute distinct content strategies that reflect each series while still aligning to NASCAR’s broader social and marketing goals.
* Create and maintain an always-on content calendar that captures the energy of race weekends, partner campaigns, and key tentpole moments.
* Serve as the platform expert, monitoring trends, testing new formats, and refining tactics that drive fan engagement and follower growth.
Creative Development & Execution
* Collaborate with Creative Design, Production, Editorial & Brand Social to concept, script, and publish content that delivers both brand storytelling and real-time racing coverage.
* Partner with NASCAR’s Brand Content and At-Track Production teams to plan and capture original content that fuels each series storytelling throughout the season.
* Write and edit copy for all posts, ensuring tone, accuracy, and cultural relevance across platforms.
Partnership Integration
* Work cross-functionally with O’Reilly Auto Parts, Craftsman, and Partnership Marketing so each series’ presence helps meet partner objectives while still laddering up to the NASCAR brand.
* Manage social deliverables for partner campaigns and collaborate on content that authentically integrates their brands into the NASCAR conversation.
Analytics & Optimization
* Use social analytics and reporting tools to evaluate performance, share insights, and evolve content strategy.
* Identify high-performing content themes and social moments that can be scaled across NASCAR’s channels.
Weekend & Event Coverage
* Lead on-site and remote coverage for Truck Series events and key O’Reilly activations.
* Ensure NASCAR’s social storytelling captures the emotion, personalities, and competition of the series week to week.
* Travel: 35%, including weekends
Supervisory
* Directly supervises assigned staff.
* Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws.
* Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
** Required skills/experience:
*** Bachelor's degree in marketing, communications, or related field from four-year college or university.
* A minimum of five (5) years of experience managing social media for a brand, team, or league, preferably in sports or entertainment; or equivalent combination of education and experience.
* Proficient in company-provided hardware and software, including Microsoft Office Suite.
* Working knowledge of Adobe editing software.
* Valid driver’s license
* Deep understanding of social media platforms, trends, and analytics.
* Exceptional writing and storytelling skills.
* Experience collaborating with partners and/or sponsors on branded content.
* Ability to work non-traditional hours, including weekends and overnight travel.
* Strong creative instincts, attention to detail, and a passion for motorsports…