Senior Manager of Websites and SEO

The Senior Manager of Web & SEO is responsible for leading the strategy, implementation, and ongoing optimization of marketing technology platforms to drive digital performance across websites, lead generation, SEO, AIO, GEO, and customer experience. This role collaborates cross-functionally across marketing, IT, CX, and other business units to ensure scalable, compliant, and high-performing digital infrastructure.

NearU is a family of local HVAC, plumbing, and electrical brands, that serve both the residential and light commercial markets with a people-centric culture.

• Collaborate with the Senior Director of Digital to develop and execute strategies, testing, and optimization across websites, lead generation, and other digital channels & technologies to maximize marketing-driven lead and revenue.
• Collaborate cross-functionally with CX, Product, and IT teams to evaluate, implement, and maintain key integrations and tagging/tracking of marketing technologies such as CRM and CDP platforms, ensuring alignment with business goals and seamless data integration.
• Collaborate with paid digital team members to enable strong performance across paid media channels by optimizing website conversion paths, landing pages, call tracking, and lead generation infrastructure.
• Collaborate with the field marketing team on implementing individual branch needs to align digital marketing strategies with local business objectives and revenue goals.
• Ensure transparent communication across marketing, branch teams, leadership, and other departments by sharing project plans, timelines, and milestones—clearly outlining business impact, coordinating cross-functional tasks, and engaging stakeholders for feedback.
• Implement best practices, develop & document processes, optimization & QA cadences, and project manage all website & SEO efforts – including managing contractors.
• Help inform content strategy by providing data and insights for high volume search queries and opportunities to drive local reach and consideration

• Manage a portfolio of websites and related tools (i.e. plug-ins, Search Console, GA4, Google Business Profile, etc) to ensure accurate digital presence and alignment with best practices.
• Responsible for ensuring websites and marketing technologies are properly set up and optimized to support key digital initiatives including paid search, SEO, affiliate marketing, retargeting, and customer experience.
• Ensure websites and digital listings are optimized for evolving AI-powered search experiences, including structured data, content quality, and technical enhancements to maximize visibility in AI-generated search results.
• Maintain and evolve the Martech stack to support website UX/UI, lead tracking (calls, chat, online booking), pricing tools, digital diagnostics, and more.
• Lead coordination with IT to successfully transition websites and Martech platforms (e.g., call tracking) from agency partners to in-house ownership, ensuring continuity, data integrity, and operational efficiency.
• Manage server-side tagging infrastructure and coordinate DNS configurations.
• Establish and maintain best practices and scalable processes for website management, SEO/Local SEO, digital listings, tagging/tracking, and performance reporting.
• Design scalable Martech systems that support future business growth, acquisition onboarding, and multi-brand management.
• Maintain up-to-date documentation available to the marketing team for all marketing technologies, systems architecture, and standard operating procedures to ensure continuity and knowledge sharing.
• Own the adoption and utilization of martech tools (i.e. Brightlocal, Yext, Site checker, and others) ensuring platforms are used effectively and consistently, while demonstrating their value and ROI to stakeholders to justify continued investment.
• Foster a test-and-learn culture across teams, developing testing roadmaps to improve digital performance and conversion rates.
• Directly responsible for the performance of SEO, Local SEO (GEO), websites (including UX/UI, blogs, tracking), and digital listings.
• Analyze…