SEO Lead, Student Loans

Job Description

SEO Lead, Student Loans

Credible - Durham, NC

• On-site, Remote

Full-time

Medical, Dental, Vision, Retirement, PTO

We are a marketplace where users can compare personalized, prequalified rates and quotes from multiple lenders and carriers, for student loans, mortgages, personal loans, and insurance.

Credible is looking for a data-driven, results-oriented SEO Lead to join our team.

• Develop and articulate a vision and strategy to enhance the performance of ’s personal loans content
• Manage content workflow based on an understanding of production timelines
• Conduct extensive topical and competitive research and interpret user intent to produce best-in-class content briefs
• Pair keyword research with business data to inform recommendations
• Craft and test SEO hypotheses
• Identify, quantify and manage SEO & AI opportunities that would increase overall organic traffic and generate new qualified leads
• Perform regular SEO audits and optimizing exercises
• Consult and provide recommendations to an array of different internal teams
• Assist in driving strategy and execution of Credible's content optimization engine, ensuring our content ranks as high as possible at all times
• Conduct on-page analysis at scale to ensure proper keyword targeting for Credible pages
• Monitor organic search performance of top competitors sites in our verticals
• Deliver recurring SEO performance reports, provide actionable insights for senior executives and stakeholders, collaborate on quarterly progress reviews and forecasts
• Stay up to date on industry trends and continually expand SEO knowledge

• 3+ years of experience working in SEO, digital content, and/or marketing with proven results
• Ability to strategize, plan, implement and monitor multiple projects independently
• Experience quantifying the impact of your SEO recommendations, both before and after implementation
• Experience with SEO software (Google Search Console, Google Analytics, Ahrefs, SEMRush, Screaming Frog, etc)
• Resourcefulness to research and seek out relevant information when needed
• Experience writing content briefs and technical briefs for content production and technical projects
• Excellent communication and interpersonal skills, with the ability to collaborate under pressure on time-critical initiatives

Credible is open to hiring candidates in the following locations:
California, Florida, Georgia, Illinois, Kansas, Kentucky, Maine, Massachusetts, Michigan, Missouri, New Jersey, New Mexico, New York, North Carolina, Ohio, Oregon, South Carolina, Tennessee, Texas, Utah, Virginia, Washington

Pursuant to state and local pay disclosure requirements, the pay ranges for this role, with final offer amount dependent on education, skills, experience, and location, are listed below. This role is also eligible for an annual discretionary bonus, various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents.

For high cost of labor markets such as but not limited to New York City and San Francisco: $80,400—$106,800 USD. For all other US locations: $67,000—$89,000 USD.