Digital Marketing Senior Consultant​/Lead

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Regular or Temporary: Regular

Language Fluency: English (Required)

Work Shift: 1st shift (United States of America)

Please review the following job description:

In alignment with Truist's in office expectations, this position will be in office 5 days/week. Full time digital advertising marketing strategist to support, promote and sell Truist’s financial products and services for direct to consumer. The individual will help manage campaigns for paid search, and support, as needed, social, display advertising and affiliate/3rd party aggregators. Manage the implementation of paid search programs, analyze campaign effectiveness by leveraging data and provide insights.

• Develop and execute strategies for Truist online digital advertising channels with a focus on Paid Search.
• Develop digital marketing tactics to increase product adoption and utilization.
• Partner with lines of business (LOB) and marketing strategists to develop product specific roadmaps which assist in achieving LOB goals through digital marketing strategies.
• Leverage web analytics (Adobe) and performance data to develop and refine digital marketing strategies and reporting.
• Responsible for creation and analysis of daily, weekly, and monthly reporting.
• Support the Paid Search Channel Lead with testing plans, presentations, and day to day management of the Paid Search Program.
• Partner with the agency to review performance and provide feedback on optimizations.
• Work with internal stakeholders including Legal, Risk and Compliance for approvals and ensure work is being done within the risk framework.
• Stay current on the changes taking place in the digital environment. Research and evaluate industry trends, the competitive environment, and emerging technologies.
• Strong quantitative, technical, analytical, and problem-solving skills, with an aptitude for measuring results and identifying actionable insights.

• Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent experience and related training
• Two to Five years’ experience managing Paid Search campaigns
• Experience managing projects and/or working with an agency partner
• Knowledge of the industry's competitive landscape and the factors that differentiate Truist and its competitors in the market
• Proficient in Excel and Power Point

• Google Ads Certification
• Knowledge of Google Ads, Bing Ads, Display DSP Campaigns, Inbox Ads, Google Discovery Ads

• Experience developing digital marketing strategies that drive traffic and conversions
• Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders
• Working knowledge of American Disabilities Act (ACT) compliance requirements
• Experience with Adobe products (AEM, Analytics, Audience Manager and Adobe Cloud)
• Basic to intermediate understanding of SEO and online local listings, working with Location Pages.

All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax‑preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by…