Director, Retention Marketing

Overview

This role is a hybrid position based in Charlotte, NC with a minimum of 3 days in office per week.

Hemmings is the world’s largest marketplace for collector cars, parts, and automobilia, connecting millions of enthusiasts with the vehicles and products they love. With over 70 years of history, we’re evolving our business with a focus on ecommerce, digital marketplaces, and data-driven customer engagement.

We’re seeking a Director/Manager of Retention Marketing to own and scale our customer lifecycle programs across email, SMS, push notifications, and chat. This role is responsible for developing and executing strategies that drive repeat engagement, increase customer lifetime value, and deepen loyalty to the Hemmings marketplace. The ideal candidate is a hands-on strategist with experience in ecommerce retention, expertise in Klaviyo, and a track record of delivering measurable results.

• Be part of an iconic brand that’s redefining its place in the digital automotive marketplace industry.
• Lead high-impact retention initiatives that directly shape customer experience and company growth.
• Collaborative, passionate, and mission-driven team culture.
• Lifecycle Strategy:
  Develop and execute retention strategies to improve engagement, conversion, and repeat transactions across Hemmings’ digital marketplace.
• Channel Ownership:
  Lead all customer lifecycle channels—email, SMS, push notifications, and on-site chat—ensuring consistent, brand-aligned messaging.
• Segmentation & Personalization:
  Build advanced segmentation, triggered flows, and personalized journeys to maximize relevance and impact.
• Platform Expertise:
  Serve as the internal Klaviyo expert, managing campaigns, flows, A/B testing, deliverability, and reporting.
• Cross-Functional Collaboration:
  
  Partner with Product, Growth, and Marketplace teams to align retention campaigns with broader customer acquisition and revenue goals.
• Data-Driven Optimization:
  Monitor performance metrics (open/click rates, conversions, churn, CLTV) and continuously refine strategies for improvement.
• Team Leadership:
  Depending on level, manage retention specialists and/or agency partners, fostering a culture of testing, learning, and optimization.
• Compliance & Best Practices:
  Ensure messaging programs meet legal requirements (CAN-SPAM, TCPA, GDPR/CCPA) and industry best practices.
• 6-10+ years of experience in retention marketing, CRM, or lifecycle marketing within ecommerce or digital marketplaces.
• Deep expertise with Klaviyo—flows, campaign execution, and advanced segmentation required.
• Proven track record of increasing engagement, repeat purchase, and CLTV through lifecycle programs.
• Experience managing SMS and push notification programs, with knowledge of compliance standards.
• Strong analytical skills and comfort working with data to inform decisions.
• Excellent communication, project management, and cross-team collaboration skills.
• Entrepreneurial mindset with the ability to thrive in a fast-paced, growth-oriented environment.

The well-being of our employees is paramount. For that reason, ACBJ offers a variety of rich and competitive benefits including bundled health, dental and vision plans designed to meet our employees' needs. We also provide programs to support mental health and wellness and a generous time-off policy in support of taking the time needed to recharge. Here are just a few of our programs:
Paid Parental Leave, 401K Plan with Employer Match, Flexible Spending Accounts, Employee Assistance Program, Multiple Employee Dependent Scholarship Programs, Commuter Flexible Spending, Lifestyle Programs (Including incentives for healthy habits), Medical Infertility Services, Corporate discount programs, Employee Recognition/Service Awards, and more. (Benefits coverage indicated above may be based on employee participation in benefit programs and eligibility)

This Company is an Equal Opportunity Employer. The Company considers applicants for all positions without regard to race, color, religion, national origin, gender, age, marital status, disability, veteran status, sexual orientation, genetic information or any other characteristic protected by applicable city, state or federal law.
COMPENSATION: TBD