Instructional Designer & Facilitator, Marketing Enablement

At Brightspeed, we are reimagining how people live, work, play and connect by providing fast, reliable internet connections and an awesome customer experience in twenty states throughout the Midwest and South. Backed by funds managed by Apollo Global Management, our vision is to accelerate the upgrade of copper to fiber optic technologies, bringing faster and more reliable internet service to many rural markets traditionally underserved by broadband providers, while delivering best-in-class customer experience.

Be a part of the team that will make this vision a reality…designing and building a world class fiber network and creating a customer experience second to none. Check us out on the web!

Job Description

The Instructional Designer/Facilitator for Marketing Enablement is a highly skilled learning and enablement professional responsible for the end-to-end design, development, and delivery of learning solutions that support complex, marketing-driven go-to-market initiatives in a telecommunications environment.

This role serves as a key partner and subject matter expert to Marketing, Product, and Operations leadership, translating product, pricing, promotion, and related systems changes into clear, engaging, and performance-focused training and enablement resources.

The Instructional Designer/Facilitator will create and facilitate high-impact learning experiences that prepare customer-facing teams across multiple channels to deliver consistent, high-quality customer experience and achieve business targets.

Responsibilities

• Design, develop, and update comprehensive training and enablement materials (e-learning, microlearning, playbooks, job aids, videos, quick-reference tools, knowledge checks, and facilitator guides) that support marketing campaigns, product launches, pricing changes, promotional offers, and other high-visibility go-to-market initiatives, ensuring alignment with brand standards, compliance requirements, and customer experience goals
• Own the end-to-end instructional design lifecycle for assigned initiatives, from intake and needs analysis through design, development, pilot, launch, and post-launch refinement, while managing scope, risks, and dependencies across multiple stakeholders and work streams
• Facilitate virtual training sessions to introduce new products, pricing, promotional campaigns, and systems changes and to reinforce key behaviors, skills, and performance expectations for diverse audiences across operational channels
• Conduct train-the-trainer sessions and provide coaching to leaders, supervisors, and other facilitators to ensure they can confidently deliver marketing and product-related training content, answer questions, and reinforce performance expectations on the floor
• Translate marketing strategies, value propositions, and positioning into practical, channel-ready learning experiences that help employees clearly explain products, differentiate services, handle objections, and effectively position offers to drive conversion, take rate, and customer satisfaction.
• Develop systems and process training related to order-entry, billing, CRM, and other customer-facing platforms to support accurate quoting, ordering, troubleshooting, and account management activities, including scenario-based practice and simulations for complex workflows
• Partner with Marketing peers, Product owners, Operations, Project Managers, Sales Enablement, and other stakeholders to identify learning needs, define and document measurable learning objectives, and align training deliverables to go-to-market plans, timelines, and success metrics (for example, adoption, attach rate, NPS, and handle time)
• Apply instructional design best practices, adult learning principles, and established templates and standards to ensure learning solutions are concise, consistent, scalable, and easy to use across multiple channels, audiences, and modalities
• Measure learning effectiveness using assessments, surveys, utilization metrics, and operational performance data; synthesize findings into clear insights and recommend or implement improvements to content, facilitation, delivery methods, and reinforcement strategies to continuously optimize readiness and performance
• Maintain accurate and current learning assets within the learning management system (LMS) and related repositories, including version control, audience assignment, completion tracking, and retirement of outdated materials, ensuring stakeholders can easily find and deploy the right resources
• Document and refine repeatable instructional design, launch, and facilitation processes to support a consistent, scalable approach to go-to-market readiness and marketing training delivery, contributing to playbooks, standards, and best practices for the broader enablement function
• Collaborate with peers on the enablement and instructional design team to share best practices, provide and receive feedback, mentor less-experienced team members when appropriate, co-facilitate key events, and…