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Marketing Specialist

Job in Charlotte, Mecklenburg County, North Carolina, 28245, USA
Listing for: American City Business Journals
Full Time position
Listed on 2026-01-28
Job specializations:
  • IT/Tech
    Digital Marketing, Digital Media / Production
Salary/Wage Range or Industry Benchmark: 60000 - 80000 USD Yearly USD 60000.00 80000.00 YEAR
Job Description & How to Apply Below

Overview

We’re seeking a detail-driven Marketing Specialist to help grow subscriptions, boost retention, and expand our newsletter audience. Reporting to the Director of Growth and Membership Strategy and collaborating closely with the Creative Director of Consumer Revenue
. This role focuses on building, optimizing, and executing Hub Spot campaigns that drive measurable results while providing design and asset production support across multichannel as needed. This is an exciting opportunity to gain hands-on experience in marketing automation, AI-enhanced personalization, and performance optimization within a collaborative, growth-focused team.

Responsibilities
  • Build, edit, and QA Hub Spot emails, landing pages, and workflows to support membership campaigns.
  • Assist in developing and deploying automated workflows for acquisition, onboarding, and retention journeys.
  • Partner with the Director on campaign strategy and testing (A/B, personalization, segmentation).
  • Monitor campaign performance, prepare reports, and surface insights to optimize future workflows and messaging.
  • Prepare and adapt assets for multichannel use (email, web, social, print) in collaboration with the Creative Director of Consumer Revenue.
  • Maintain consistency in voice, design, and technical execution across all campaigns while adhering to ACBJ brand standards.
  • Support the Director in integrating AI-powered Hub Spot features (including predictive lead scoring, dynamic personalization, and automated testing) to enhance engagement and retention.
Qualifications
  • 1-2 years of experience in marketing production, campaign management, or digital communications (internships included).
  • Familiarity with Hub Spot (or similar marketing automation/CRM) for email, design and workflow production.
  • Strong writing and editing skills for marketing copy, subject lines, and CTAs.
  • Understanding HTML/CSS for email and landing page editing a plus.
  • Proficiency with CMS builders and project management tools (e.g., Jira, Asana, or ).
  • Working knowledge of Adobe Creative Suite, Figma, or Canva for asset adjustments.
  • Excellent attention to detail, organizational skills, and the ability to collaborate across marketing and creative teams.
Benefits

The well-being of our employees is paramount. ACBJ offers a variety of rich and competitive benefits including bundled health, dental and vision plans designed to meet our employees  needs. We also provide programs to support mental health and wellness and a generous time-off policy in support of taking the time needed to recharge. Here are just a few of our programs:
Paid Parental Leave, 401K Plan with Employer Match, Flexible Spending Accounts, Employee Assistance Program, Multiple Employee Dependent Scholarship Programs, Commuter Flexible Spending, Lifestyle Programs (Including incentives for healthy habits), Medical Infertility Services, Corporate discount programs, Employee Recognition/Service Awards, and more. Benefits coverage indicated above may be based on employee participation in benefit programs and eligibility.

COMPENSATION: TBD

EEO Statement

This Company is an Equal Opportunity Employer. The Company considers applicants for all positions without regard to race, color, religion, national origin, gender, age, marital status, disability, veteran status, sexual orientation, genetic information or any other characteristic protected by applicable city, state or federal law.

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