Senior, Paid Search Analyst | Energy

Overview

This role requires a hybrid schedule and will be based in our Fort Mill, SC Headquarters (Monday through Thursday) and work fully remotely on Fridays each week.

This role is not open to visa sponsorship or transfer of visa sponsorship including those on H1-B, F-1, OPT, STEM-OPT, or TN visa, nor is it available to work corp-to-corp.

• Own and optimize paid search campaigns to drive customer acquisition and retention at scale.
• Launch new campaigns and initiatives aligned with partner goals, testing new strategies to improve reach, efficiency, and ROI.
• Continuously analyze performance data, providing actionable recommendations to improve campaign efficiency and profitability.
• Translate complex performance data into clear, compelling insights that tell the performance story to both internal stakeholders and external partners.
• Leverage analytical tools such as SQL, LLMs, Hightouch, and Python to monitor, understand, and optimize paid search tracking, attribution, and incrementality.
• Collaborate cross-functionally with product, analytics, and customer experience teams to optimize the end-to-end user journey—from click to conversion.
• Maintain best-in-class paid search practices, staying current on trends, innovations, and competitive dynamics in the energy and PPC landscapes.

• Experience:
  
  3–6 years of data-driven marketing experience, with a focus on paid search (SEM) and performance optimization.
• Analytical Mindset:
  Strong analytical background with advanced SQL skills; comfortable working with complex datasets to uncover insights and optimize campaigns.
• Industry Interest:
  Passion for the energy industry and understanding of customer acquisition dynamics within regulated or competitive markets.
• Technical
  
  Skills:
  
  Experience using data pipelines and analytics tools (e.g., Hightouch, Python) to analyze and enhance campaign performance.
• Communication:
  Exceptional ability to distill complex performance data into simple, compelling narratives for partners and leadership teams.
• Self-Starter:
  Someone who thrives in a fast-paced, evolving environment, proactively identifying opportunities and driving measurable results.
• Leadership Potential:
  Experience mentoring junior talent or desire to grow into a leadership role as the Energy paid media team expands.

• Opportunity to work with one of Texas’s leading energy brands, driving measurable growth through data-backed strategy.
• Collaborative, entrepreneurial environment where ideas are encouraged and innovation is rewarded.
• Exposure to a high-growth, high-impact marketing organization within a broader network of performance marketing experts at Red Ventures.

Compensation:

• Cash Compensation Range: $100, per year

* Note actual salary is based on geographic location, qualifications, and experience

Additionally, the following benefits are provided by Red Ventures, subject to eligibility requirements.

• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program
• Flexible Paid Time Off (PTO):
  We believe time to rest and recharge is essential. That’s why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.

Founded in 2000, Red Ventures (RV) is home to a diverse portfolio of industry-leading brands and businesses, strategic partnerships and proprietary technology, including Bankrate, Lonely Planet, The Points Guy, Best Colleges and more. Together, RV helps millions of people worldwide make life’s most important decisions, accelerates digital adaptation, and innovates the online consumer experience by improving every step of the consumer journey from first discovery of information, throughout the decision-making process, to transactions.

Headquartered south of Charlotte, NC, Red Ventures employs thousands of people across the US and Puerto Rico, with international offices in the UK and Brazil. For more information, visit  and follow…