Product Marketing Analyst - Fiber & WiFi

Company Description

At Brightspeed, we are reimagining how people live, work, play and connect by providing fast, reliable internet connections and an awesome customer experience in twenty states throughout the Midwest and South.

Backed by funds managed by Apollo Global Management,
our vision is to accelerate the upgrade of copper to fiber optic technologies, bringing faster and more reliable internet service to many rural markets traditionally underserved by broadband providers, while delivering best-in-class customer experience.

Be a part of the team that will make this vision a reality....designing and building a world class fiber network and creating a customer experience second to none.

Check us out on the web!

The Product Marketing Analyst - Fiber & WiFi supports Product and Product Marketing teams by delivering data-driven insights that improve the performance, positioning, and customer experience of the company's Fiber and in-home WiFi portfolio. This hybrid role blends product analytics, customer insights, market intelligence, and go-to-market performance analysis to help ensure fiber internet and WiFi services deliver exceptional reliability, speed, and value.

The analyst evaluates how customers experience fiber and WiFi products, identifies opportunities to improve connectivity and satisfaction, and informs product strategy, packaging, and messaging.

• Analyze performance of fiber plans, speed tiers, in-home WiFi solutions, and value-added services.
• Track and report KPIs including plan mix, WiFi reliability, latency, speed test results, NPS, churn, and first-call resolution.
• Identify friction points across installation, activation, router setup, coverage, equipment usage, and support interactions.
• Provide actionable recommendations to improve fiber connectivity, WiFi coverage, perceived speed, and overall in-home experience.

• Evaluate network usage patterns, including bandwidth demand, multi-device households, and peak-hour performance.
• Analyze WiFi performance data such as signal strength, device connectivity, mesh behavior, and common failure points.
• Identify customer segments that would benefit from premium speed tiers, whole-home WiFi, mesh systems, or upgraded equipment.

• Support decisions related to speed tier design, plan packaging, WiFi equipment tiers, and service add-ons.
• Analyze adoption and performance of bundled offerings such as managed WiFi, mesh nodes, static IP, and enhanced support.
• Evaluate opportunities for new products and features (e.g., multi-gig speeds, gaming optimizations, parental controls, smart home integrations).
• Model customer adoption, upgrade behavior, and the impact of pricing or packaging changes.
• May perform other duties as assigned.

• Benchmark competitive offerings across fiber, cable, fixed wireless, and telco providers, with emphasis on WiFi equipment, speeds, reliability, and service features.
• Monitor trends in fiber performance, whole-home WiFi, WiFi 6/7, latency-sensitive applications, and hardware innovation.
• Deliver insights that inform product differentiation, positioning, and messaging.

• Support pilots and A/B tests for new WiFi equipment, speed tiers, installation flows, self-install kits, and app-based features.
• Define success metrics and evaluate test outcomes across performance, adoption, satisfaction, and support impact.
• Recommend whether to scale, refine, or discontinue enhancements based on data and customer feedback.

• Analyze VOC inputs including NPS, surveys, installation reviews, performance feedback, and customer support interactions.
• Identify root causes of dissatisfaction related to WiFi coverage, router setup, outages, and speed perception.
• Develop customer personas and journey insights to guide product and experience improvements.

• Provide data-backed insights to support messaging around fiber reliability, WiFi experience, equipment capabilities, and performance…