Marketing Analytics Project Manager; Non IT

Base Pay Range

$31.00/hr - $36.00/hr

Location: Charlotte, NC (Hybrid - Onsite Tuesday-Thursday)
Duration: 12-Month Contract
Pay Rate: $30-$36 per hour
Schedule: Full-time, standard business hours

We are seeking a Marketing Analytics Product Specialist to support a high-impact corporate retail initiative focused on evolving a customer loyalty value proposition. This role blends product ownership, marketing analytics, and business project leadership
, serving as a central connector between Product, Marketing, Analytics, Technology, and Operations.

The ideal candidate brings strong retail business experience
, excels at managing complex, cross‑functional initiatives, and is comfortable driving execution while translating insights and requirements into customer‑facing outcomes.

Product & Initiative Ownership

• Lead day‑to‑day execution for a loyalty value proposition refresh, owning the integrated project plan, milestones, timelines, and dependencies
• Take accountability for end‑to‑end delivery, ensuring key initiatives progress on time and align with business objectives
• Act as a business owner for marketing and loyalty‑related work streams, ensuring alignment across teams

Marketing Analytics & Cross‑Functional Delivery

• Partner with Marketing and Analytics teams to support insight‑driven decisions related to customer value, engagement, and loyalty performance
• Coordinate work streams across Product, Marketing, Analytics, Technology, Finance, Operations, and Legal/Compliance
• Track deliverables across teams and proactively address risks, gaps, or dependencies

Project Governance & Communication

• Lead recurring project meetings, standups, and governance forums
• Document and distribute meeting notes, action items, and follow‑ups
• Develop clear, concise project updates for senior stakeholders and executive leadership
• Maintain visibility into risks, issues, and decisions to support timely escalation and resolution

External Partner & Vendor Coordination

• Manage coordination with external agencies and partners to ensure timelines and deliverables are met
• Serve as the primary point of contact for partner‑related project updates

Requirements, Testing & CX Support

• Assist in the creation, review, and validation of business requirements documentation
• Participate in User Acceptance Testing (UAT) for customer‑facing UX/CX components, ensuring marketing and customer experience objectives are met

• 5+ years of retail industry experience
  , with exposure to marketing, loyalty, analytics, or product‑led initiatives
• 5+ years of experience leading cross‑functional business initiatives or projects (business‑side focus preferred over IT)
• Strong organizational skills with hands‑on experience using PMO or project tracking tools
• Advanced proficiency in Microsoft Excel and Power Point
• Excellent written and verbal communication skills, including experience presenting to leadership
• Strong analytical thinking, problem‑solving, and decision‑making skills
• Proven ability to collaborate effectively across diverse functional teams

• Experience supporting customer loyalty programs, marketing analytics, or value proposition development
• Exposure to customer‑facing digital experiences (UX/CX) in a corporate retail environment
• Experience working in a hybrid, executive‑facing corporate setting

• High‑visibility corporate retail initiative
• Strong blend of marketing analytics, product ownership, and business execution
• Opportunity to influence customer loyalty strategy and experience

• Mid‑Senior level

• Contract

• Marketing, Product Management, and Project Management

• Retail

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