Social Content Producer

Social Content Producer page is loaded## Social Content Producer locations:
Charlotte, NCtime type:
Full time posted on:
Posted 2 Days Agojob requisition :
JR13993
** At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow.
** NASCAR seeks a talented professional to join in the position of Social Content Producer based in our Charlotte, North Carolina office.  
** Summary
* * As a Social Content Producer at NASCAR, you’ll help push the brand forward by creating bold, social-first content that actually shows up in people’s feeds. You’ll concept, shoot, and edit short-form video for platforms like Tik Tok, Instagram Reels, X, and Facebook, across both @NASCAR and our track channels, bringing the sport, its drivers, and the energy around it to life.

This role is perfect for a visual storyteller with strong creative instincts and a real pulse on the internet and what breaksthrough. We’re looking for someone who is curious, proactive, and comfortable testing ideas in real time. The Social Content Producer plays a key role in evolving how NASCAR shows up on social, keeping the work fun, pushing creative boundaries, while showcasing the sport.
** Duties include but are not limited to:
*** Develop, produce, and edit social-first content that highlights driver personalities, taps into NASCAR’s history and fandom, delivers the on-track product in a fresh way, and gives fans access (approximately 65% of the role).
* Support at-track and event coverage by collaborating with the Sr. Manager and social team on race-weekend shot lists, traveling to events, and producing content on site that delivers against the creative vision (approximately 35% of the role).
* Contribute to creative strategy and ideation, helping shape new social ideas that grow the audience and move the NASCAR brand forward.
* Proactively pitch, storyboard, and concept original social-first content for NASCAR and track social channels.
* Contribute to paid social video efforts as needed, taking what we learn on organic social and using it across marketing efforts.
* Manage projects end-to-end, from concept through execution, ensuring work meets quality and timeline expectations.
* Collaborate closely with teams across social, marketing, creative design, digital, editorial, and broadcast.
* · Stay current on platform trends, formats, and tools, bringing fresh thinking into the work.
* Use performance data and analytics to help evaluate content and inform future creative decisions.
** Required skills / experience:
*** Bachelor’s degree in a related field or a minimum of two (2) years related experience, internship, and/or training; or equivalent combination of education and experience.
* 2 to 5 years of professional experience in video production, preferably with a focus on social media or digital content.
* Proficient shooting high-quality video on lightweight camera setups in fast-moving environments
* Proficient in video editing software such as Adobe Premiere Pro, Final Cut Pro, or similar.
* Strong understanding of the best practices for social-first content on Instagram Reels, Tik Tok, You Tube, Facebook, X.
* Ability to work collaboratively in a fast-paced and creative team environment.
* Excellent organizational and time management skills with the ability to manage multiple projects simultaneously.
* Demonstrate strong creative judgment, with a keen understanding of why certain formats and moments work on specific platforms
* Thrive in a fast-paced, deadline-driven environment, demonstrating flexibility and the ability to adapt quickly to changing priorities and tight timelines.
* Experience with motion graphics and visual effects using Adobe After Effects.
* Familiarity with the sports industry, particularly motorsports.
* A portfolio showcasing successful social-first video projects and innovative content strategies.

Apply Now!

Learn more about this role and our team by applying at  for consideration.

We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know…