Digital Content Coordinator & Designer

Overview

Description
Is God calling you to ministry? For over 70 years, The Billy Graham Evangelistic Association (BGEA) has proclaimed the Gospel through its various ministries. Whether you work at our headquarters in Charlotte, North Carolina, the Billy Graham Library in Charlotte, North Carolina, the Billy Graham Training Center at the Cove (BGTC) in Asheville, North Carolina, Blue Ridge Broadcasting (BRB) in Asheville, North Carolina or a field office abroad, you are part of a team of committed Christians working together to reach people to the ends of the earth with the Gospel.

Christian Purpose And Expectations
All employees proclaim the Gospel of Jesus Christ through their employment, and thereby further BGEA’s religious mission.

Department Detail – The Communications Department at BGEA consists of the following areas: project management, ecommerce, email marketing, advertising, public relations/social media/promotion, creative services (graphic design, content writing/proofing and production), and Decision magazine, our official monthly publication. The department tells the story of what God is doing through the BGEA by creating print and online content that support the organization’s mission of proclaiming the Gospel, negotiating paid and leveraging unpaid promotional placements, and engaging new and existing supporters with targeted content using a combination of indirect and direct communications channels.

Job Summary – The Digital Content Coordinator & Designer is responsible for the design, building / coding, and testing of ministry emails. Additionally, this position assists the Communications team in implementing updates and enhancements of online content and other digital design projects—including landing pages, banner ads, and social media graphics.

• Maintains a personal, active relationship with Jesus Christ and is a consistent witness for Jesus Christ
• Faithfully upholds BGEA in prayer
• Participates in daily BGEA staff devotions including Bible reading, and leading group prayer as schedule permits
• Demonstrates behavior aligned with BGEA’s Mission Statement, Statement of Faith, Hallmarks, policies, and expectations
• Effectively represents Jesus Christ to those within both personal and professional spheres of influence

• EMAIL DESIGN & IMPLEMENTATION
  • Designs, develops, and maintains new and existing responsive HTML and CSS emails
  • Creates reusable email templates and modular components
  • Utilizes knowledge and research of current email best practices to make suggestions for the optimization of design, layout, messaging and deliverability
  • Utilizes Litmus to test email rendering across multiple email clients, platforms and devices to ensure accuracy, functionality, and visual integrity
  • Transforms designed art files into responsive emails
  • Maintains adherence to internal brand guidelines established for logos, imagery, content, etc.
  • Work within an ESP (Acoustic) to build emails and implement personalization, dynamic content, and conditional logic

• CONTENT COORDINATION
  • Updates and enhances websites and other digital content to achieve organizational goals and best practices in user experience
  • Ensures digital assets are appropriately sourced, edited and optimized for online use
  • Contributes to strategy of all BGEA websites as a member of Communications team
  • Works with designers, writers and editors for site content and development
  • Works collaboratively with developers to ensure functionality standards are met

• Other Digital Design
  • Assists with design and layout of new landing pages, streaming pages, and other digital projects
  • Works closely with Creative Director to ensure consistency of design of digital communications aligns with overall strategy and brand guidelines
  • Documents workflow and approvals using internal processes and PMS (Lytho)

• Establishes and maintains effective working relationships with Email Marketing team, project leads / coordinators and ministry contacts
• Attends meetings in which new email designs are requested and presents designs if required
• Ensures content is accessible to all audiences
• Ot…