Product Manager Senior

PRODUCT MANAGER SENIOR WHAT IS THE OPPORTUNITY?

Product Management is an ongoing cycle. It begins with analysis of needs and opportunities, leading to product development. Once the product is developed, colleagues must be trained, policies and procedures developed and marketing materials created. Subsequently, product tracking occurs, followed by analysis and recommendations to enhance the product to provide better service to clients or to be more competitive in the marketplace.

Product Management coordinates and manages the formulation and implementation of all activities for a specific product or product line from conception to marketplace; performs economic and market research and analysis; provides product documentation and training; and serves as technical advisor on matters concerning the designated product and/or product line.

• Develops, manages, and owns products and capabilities that support corporate defined strategies and initiatives and contribute to the bank's competitive edge in the marketplace.
• Creates new products and capabilities used across the Salesforce ecosystem
• Develops and enhances strategic products to meet the bank's goals.
• Provides direction and support relative to product design, enhancement, research, implementation, analysis, reporting and performance.

• Establish and own the client servicing end-to-end workflow capabilities and roadmaps to be implemented and enhanced across our Salesforce ecosystem and alternate client servicing solutions
• Manage assigned products/product lines.
• Identify, evaluate and implement measures to improve product performance, profitability, competitiveness and accountability.
• Identify, evaluate and implement opportunities/needs for product enhancement and development. These opportunities may be identified through: regular market and competitor analysis performed by the product group; solutions developed as the result of client needs.
• Prepares reports and analyses on assigned products/product lines and presents to Bank Management on a regular basis. Focus of reports/analyses may be market or competitive issues, special economic and risk factors, pricing, product strategy, profitability, etc.
• Keep up to date on competition, regulation, marketplace, and internal and external issues related to assigned products.
• Develops information materials on product features, benefits, requirements, pricing and services, and prepares and executes training seminars as needed. (Includes Marketing One-Sheets).
• Monitors development activities relating to meeting product objectives, budget, quality standards and schedule.
• Recommends and implements programs to minimize costs, ensure optimum output and maintain quality. Advises on the solution of technical problems, priorities, and methods.
• Participates in product evaluation; provides recommendations for changes and revisions as required.
• Fosters and maintains good relationships with colleagues to ensure that processes are integrated to support expected customer service levels. Acts as business partner by managing expectations and providing guidance and advice regarding assigned product.
• It is the individual responsibility of every employee to maintain a current awareness and understanding of appropriate banking laws, regulations, internal policies and procedures, and to comply fully with those laws, regulations, policies and procedures.
• Responsible and accountable for appropriate quality controls related to the financial products the bank provides, the services the bank delivers, the processes employed and the incentives with which colleagues are awarded.
• All City National products, financial solutions and services are to be provided ethically and with integrity in a manner that is consistent with the client-first culture and values embodied in City National’s PRIDE statement.

• Bachelor's Degree or equivalent
• Minimum 12 years of financial industry experience required.
• Minimum 10 years of product management, marketing, marketing research or strategic planning and/or project management experience…