Digital Ad Product Manager, Channel Innovation

Overview

The growing Digital Advertising Product team at American City Business Journals is looking for a Product Manager to join the team in Charlotte, NC and help propel our digital advertising products forward with new and innovative solutions for our advertisers. The Product Manager, Channel Innovation will work to expand and modernize our digital ad portfolio across high-demand channels, including email. This person will own the roadmap for select owned channels - starting with our newsletter and email products - while exploring new media avenues and piloting ideas into scalable solutions.

This person will work as part of a product management team driving full funnel solutions from brand awareness to lead generation for a range of small business to enterprise-level clients. This person should have product management experience and be knowledgeable about digital advertising, particularly with email and social media. We’re looking for someone who combines strategic thinking and execution - someone who consistently turns ideas into results, drives projects to completion, and thrives on collaboration and making things happen.

Own and grow channel products

• Lead the monetization strategy for newsletters and email products (placement packaging, pricing logic, tiering, targeting, performance benchmarks).
• Define and test new channel offerings - exploring social media, short‑form video and other emerging media formats.

Drive pilots from idea to scale

• Translate concepts into clear product specs, and go‑to‑market packages; run test‑and‑learn pilots, measure outcomes, and decide when to scale, iterate, or sunset.
• Work with UX and development teams, as well as AI vibe coding tools, to turn ideas into prototypes and fully realized solutions, iterating through feedback.

Enable sales & marketing

• Build positioning, sales materials, pricing, and training that make it easy for sellers to go to market.
• Guide marketing and positioning efforts for owned products including email and content campaigns created to increase awareness and leads for local markets.

Operate with data

• Monitor product performance, identify yield opportunities, and propose optimizations to pricing, packaging, or delivery.
• Establish relationships with local sales teams to get market feedback on product needs; incorporate that feedback throughout product development cycles

Collaborate cross‑functionally

• Work closely with advertising operations, client experience, editorial, design and development, marketing, and local market sales teams; coordinate with external partners or vendors when needed.
• Work with sales development and training teams to support local market product adoption efforts.
• Contribute to release cycles and product process improvements.
• 5-7+ years in digital product management or within media, advertising, or a related B2B environment.
• Proven experience constructing and pricing products (e.g., newsletters, email sponsor ships) and/or social/short‑form media offerings.
• Strong analytical skills with comfort in dashboards and data, and interpreting performance into actions.
• Excellent go-to-market instincts: you can turn complex capabilities into simple, sellable products with clear value and outcomes.
• Natural project leadership: organized, proactive, and effective at coordinating stakeholders to deliver on time.
• Project management skills: ability to translate build of a product into clear steps and timelines.

The well-being of our employees is paramount. For that reason, ACBJ offers a variety of rich and competitive benefits including bundled health, dental and vision plans designed to meet our employees' needs. We also provide programs to support mental health and wellness and a generous time-off policy in support of taking the time needed to recharge. Here are just a few of our programs:
Paid Parental Leave, 401K Plan with Employer Match, Flexible Spending Accounts, Employee Assistance Program, Multiple Employee Dependent Scholarship Programs, Commuter Flexible Spending, Lifestyle Programs (Including incentives for healthy habits), Medical Infertility Services, Corporate discount programs, Employee Recognition/Service Awards, and more. Benefits coverage indicated above may be based on employee participation in benefit programs and eligibility. This Company is an Equal Opportunity Employer.

The Company considers applicants for all positions without regard to race, color, religion, national origin, gender, age, marital status, disability, veteran status, sexual orientation, genetic information or any other characteristic protected by applicable city, state or federal law. COMPENSATION: TBD