Digital Product Manager - Go-to-Market

Overview

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career.

Try new things, learn new skills, and discover what you excel at—all from Day One.

The Product Manager, Go-to-Market role will report directly to the SVP, Product Manager, Go-to-Market Leader to help support business readiness and change management initiatives for the Corporate Digital segment, focusing on both onboarding and servicing of clients. Assist in driving and executing on the go-to-market strategy of large complex projects impacting product, technology, and across lines of business. Focusing on the vision of the end-to-end product life cycle, from inception to delivery, on business initiatives.

This role requires a background in business product management and/or go-to-market and business readiness management, and its key accountability is ensuring that U.S. Bank is prepared to market launch and support new or changed products, services, and operational processes for our corporate customers. Assist in driving requirements for business partner alignment, engagement, and awareness in market releases for internal/external user impacts.

• Collaborate with stakeholders and business partners to define digital capabilities and experiences and align with other emerging corporate segment strategies
• Leverage data, analytics, research, design and business understanding to ensure platform products manage risk while giving our customers great experiences
• Develop and execute on business readiness strategies from initial alignment, to management and tracking of material updates, user workflows, business forums, approvals and adoption of initiatives for users and leaders across the organization and lines of business
• Partner with Product Managers, Delivery Managers, Architects, Designers, Scrum Masters, and Business Lines to support the best solutions for assigned segments
• Support internal user guide creation and updates – research, engage Business Lines and product for functional documentation and understanding
• Assist in training delivery and content curriculum

• Support go-to-market strategy to assist in the facilitation of product market releases impacting internal users and Corporate clients
• Responsible for developing, curating and performing content audit checks to verify accuracy, required version updates, and content quality
• Maintain in partnership with U.S. Bank brand standards with style guides, templates, branding and messaging of product materials
• Manage status reporting on assigned business initiatives and related engagement forums to Leadership and other key stakeholders
• Influences and drives alignment across functions, channels, and lines of business to set product strategy, manage performance, and optimize execution for performance measurement and optimization
• Contribute in the ongoing evolution and transformation of Corporate Digital Go-to-Market SharePoint site
• Consistently deliver to increase internal user and client adoption and satisfaction
• Aid in development of user documentation, leader guides, train-the-trainer and DIY materials

• Assist to deliver business deliverables and engage in coordination of cross-functional teams, including subject matter experts from various departments across the organization (e.g., Product Management, IT, Operations, Compliance, Internal Audit, Servicing, Legal, Marketing, Sales, Training & Communication, Accounting, Finance, et.al.)
• Act as an advocate for all business stakeholders within the lifecycle of a project, ensuring that their needs are understood and addressed in advance of launches
• Collaborate with operational teams and client support as needed to resolve issues in a…