Product Marketing Manager

Debt Book is an industry-leading fintech software platform that revolutionizes the way local government, higher education, and healthcare finance teams work. Our powerful, cloud-based software helps these organizations manage all aspects of their debt, cash, leases, and subscriptions, streamline financial reporting, and share information simply with others. We are passionate about modernizing treasury management and simplifying accounting compliance in the public sector, allowing organizations to break through operational barriers to unlock strategic insights.

As a Product Marketing Manager, you will:

• Own go-to-market strategy for new products, major feature launches, and enhancements — from positioning and messaging through launch execution and post-launch adoption
• Develop clear, compelling product positioning and value propositions that resonate with public-sector finance leaders across government, higher education, and healthcare
• Serve as the primary marketing partner to Product, deeply understanding our platform, roadmap, and customer needs to translate product capabilities into customer‑centric stories
• Partner closely with Sales and Customer Success to build high‑impact enablement materials, including pitch decks, one‑pagers, battle cards, FAQs, buyer personas, and customer‑facing presentations
• Plan, organize, and execute product‑focused webinars, demos, and virtual events to support launches, pipeline generation, and customer education
• Lead competitive and market research to inform positioning, messaging, and sales strategy, including win/loss insights and competitive intelligence
• Collaborate with Demand Generation, Content, and Marketing Operations to support integrated campaigns, website messaging, and launch execution
• Act as a subject‑matter expert and internal evangelist for your product areas, ensuring consistent messaging across teams and channels
• Measure and analyze launch performance, product adoption, and campaign impact to continuously refine go‑to‑market strategy and execution

• We believe in continuous improvement, never accepting the status quo as good enough, and iterating to move quickly without compromising on quality.
• We are energized by the fast‑paced rate of change that growth demands and see new challenges as opportunities for resilience and personal development.
• We are driven by curiosity to think creatively, innovate, and experiment, and we humbly incorporate lessons learned from success and failure along the journey.

• We hold ourselves accountable for exceptional effort, execution, reliability, professionalism, and results that add tremendous value for customers.
• We are all individual contributors, responsible for delivering value to our customers, team, and company with every action we take.
• As managers, we lead by example in both what we do and how we do it, and stay personally familiar with the work as we coach our teams.
• We follow through on our decisions and commitments with action.

• We create moments of magic, surprising and delighting our customers at every touchpoint.
• We run towards problems and enthusiastically jump in to help colleagues however we can be valuable.
• We take pride in proactively doing the extra little things that set us apart, even when no one is watching.

• There is no task needed at Debt Book that is beneath any of us.
• We work hard to be the teammate others want on their team.
• We have the courage to have hard conversations and the grace to receive honest feedback in pursuit of excellence.

Debt Book is a fast‑growing company where we dream big, move fast, make an impact, and bring joy to everything we do. Our core values drive our success as an organization, and we are looking for talented teammates who share our passion for challenging the status quo, innovating in all we do, and wanting to make a difference.

When it comes to benefits and perks, we are committed to supporting our employees’ well‑being to make their lives better, both in and out of the office. We offer:

• Competitive salaries plus equity (stock options) for all employees;
• Comprehensive health, dental, and vision…