Corporate Product Developer

Overview

The Corporate Merchandise Product Developer is responsible for building the product strategy and delivering business results for their assigned category. Product innovation and co‑branded collaborations are key to driving demand and expanding the market. This role manages purchasing, product development, sourcing, testing, approvals, quality, selection and maintenance of all products within the assigned category. They drive individual park strategies based on business needs, collaborate with Category Planning to develop and deliver products within defined margin and assortment plans, and work with Park Merchandise Operations teams on visual merchandising strategies for developed product assortments.

They utilize the product development calendar to ensure timely deliveries and must be flexible, multitask, and prioritize in a fast‑paced amusement park environment, interacting with representatives from all Six Flags Parks and the corporate office. Travel to parks and trade shows is required to observe trends, identify new strategies and product ideas.

• Collaborate with Category Planning and Park Retail Operations to develop annual merchandising strategy and business plans for assigned categories, set direction, establish timelines and partner with park retail teams to deliver compelling guest experiences.
• Lead the product development process from ideation through successful launch, driving innovation and creating new products.
• Drive significant category growth through development and execution of category and segment strategies, new innovative products, new categories and exclusive brands.
• Create and manage co‑branded product opportunities, realizing strategic value of partnerships and vendor collaborations throughout the product lifecycle.
• Maintain a thorough understanding of market trends and competitive products, leveraging findings to develop product strategy.
• Identify and implement opportunities to scale concepts and product initiatives across the enterprise.
• Build excellent relationships with vendors, cross‑functional teams and park retail operations.
• Attend events, fairs and exhibitions to stay current with market trends, driving category innovation through design and strategic partnerships.
• Align new product development within assigned categories with Category Planning Strategy and annual merchandising strategy, preparing product assortments for line reviews.
• Evaluate supplier options based on price, quality and other criteria to determine best choices, negotiate to achieve financial goals, and collaborate with corporate procurement as needed.
• Ensure timely delivery of product initiatives, reconcile discrepancies between purchase orders and invoices, and address product quality or delivery issues.
• Create product assortments to match assortment plans and provide visual merchandise presentation guidance.
• Process all custom licensed product approvals for all phases, ensuring product quality and integrity are maintained.
• Develop and maintain relationships with third‑party licensees as part of the global strategy and potential application to Six Flags business.

• Bachelor’s degree in Fashion Merchandise, Business Administration, or Marketing, or 2‑3 years of related experience.
• 3+ years of product development or buying experience.
• Experience in theme parks is a plus.
• Strong organizational and communication skills.
• Travel required:
  
  25%.

• Innovative thinking and the ability to quickly identify emerging trends.
• Passion for product quality and delivering an amazing guest experience.
• Influence skill to get others onboard with groundbreaking ideas.
• Merchandise storytelling capability.
• Ability to create product designs that reflect the park experience and engage targeted guests.

• Mid‑Senior level

• Full‑time

• Management

• Business Consulting and Services

Locations:
Charlotte, NC and Rock Hill, SC
Salary: $50,000.00‑$55,000.00