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Director, Product Marketing

Job in Charlotte, Mecklenburg County, North Carolina, 28245, USA
Listing for: Sealed Air
Full Time position
Listed on 2026-01-25
Job specializations:
  • Business
    Business Management, Business Analyst, Business Development
Job Description & How to Apply Below

Sealed Air designs and delivers packaging solutions that protect essential goods transported worldwide, preserve food, enable e-commerce and digital connectivity, and help create a global supply chain that is touchless, safer, less wasteful, and more resilient. We strive to foster a caring, high-performance growth culture that will deliver consistent, sustainable profitable growth and accelerate our performance – a culture where accountability is clear and aligned, and where we reward business outcomes and impact.

In 2024, Sealed Air generated $5.4 billion in revenue and had approximately 16,400 employees distributing products and services to 117 countries/territories around the world. To learn more, visit

Position Summary

As Director Product Marketing, you will be responsible for driving P&L performance, strategy development, cross-functional team leadership, product life-cycle management, demand planning, new product introduction and positioning our products around solving critical customer packaging problems. The successful candidate will have a performance history of meeting or exceeding revenue and margin targets while growing market share.

Heavy collaboration with cross functional Protective vertical leaders in Supply Chain, Finance, Sales, Commercial Excellence and the I&D will be imperative to ensure priorities are aligned to deliver annual business plans that drive growth toward our Protective strategy.

As the Director Product Marketing, you are responsible for:

  • Developing and executing a comprehensive marketing strategy and product roadmap to achieve revenue and profitability goals.
  • Managing the product P&L by allocating resources to maintain a market-leading, cost-effective portfolio, including pricing, product development, and promotional strategy.
  • Owning the development and execution of the long-term product and marketing strategy.
  • Collaborating with Sales, Innovation & Development, and Supply Chain to ensure alignment and drive profitable growth.
  • Leveraging Packaging Application Centers and Design Engineers to solve customer packaging challenges and accelerate profitable growth.
  • Job Description
    • Product Strategy & Road Mapping
      • Define and maintain a multi-year product roadmap for integrated equipment, substrates, parts, and after-market services that aligns with overall corporate strategy and customer needs.
      • Conduct market, competitive, and technology trend analyses to identify emerging opportunities and risks in film, paper, and machinery segments.
      • Build business cases for new offerings—evaluating total addressable market, revenue potential, cost to serve, and ROI.
    • Lifecycle & Portfolio Management
      • Own the end to end product lifecycle, from requirements gathering through launch, sustainment, and end of life.
      • Prioritize feature enhancements, cost reduction programs, and service improvements based on quantitative value drivers (e.g., margin expansion, uptime, customer satisfaction).
      • Manage portfolio rationalization to balance innovation investment against legacy product profitability.
    • OEM & Partner Engagement
      • Serve as the primary liaison with internal engineering, external OEM partners, and key suppliers to ensure alignment on product specifications, quality, and delivery.
      • Negotiate and manage technical contracts, component sourcing agreements, and aftermarket service-level agreements.
      • Coordinate field trials, pilot installations, and customer acceptance testing for complex equipment solutions.
    • Commercial Execution & Sales Enablement
      • Set pricing strategy across equipment, substrates, and parts & service offerings to optimize margin and win rates.
      • Develop sales tools, technical collateral, ROI calculators, demo kits, training modules, and web content to empower direct and channel sales teams.
      • Partner with marketing communications to craft value propositions, case studies, white papers, and targeted campaigns.
    • Cross Functional Leadership & Governance
      • Lead cross functional teams (R&D, operations, supply chain, service, finance) in Agile or Stage Gate product development processes.
      • Drive go to market plans, launch readiness checklists, and post launch performance reviews.
      • Institute clear processes and…
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