Manager, Loyalty Campaigns

Sr. Corporate/IT Recruiter at Octapharma Plasma, Inc.

Octapharma Plasma offers professional opportunities that make a meaningful difference. We enhance the lives of patients who need our life‑saving medicines. We reward the donors who provide the plasma we collect to make them. And we inspire growth and development in the teams at our donation centers, offices, and labs. We invite you to do the same in this role:

• Lead the design and execution of loyalty-focused initiatives while aligning to broader business strategy and goals
• Accountable for defining retention objectives, success metrics, and implementation plans for customer loyalty and referral programs
• Optimize mobile app, loyalty, and referral programs to continually drive customer growth through higher engagement and frequency
• Test new promotions and incentives with the goal of influencing customer behavior, increasing frequency, and driving loyalty
• Analyze program performance and provide clear, actionable suggestions for improvements across the business
• Design trigger campaigns focused on increasing donor frequency as part of always‑on marketing strategies
• Translate customer insights, market research, and business needs into actionable strategies and innovation opportunities
• Develop compelling, data-backed business cases to assess loyalty and referral program performance and ROI
• Develop and own customer retention as part of overall marketing strategy in partnership with the campaign marketing team
• Present roadmaps and progress to leadership, with clear articulation of value, impact, and learnings
• Maintain awareness of industry trends, competitor activity, and emerging technology to inform initiative design and refinement

• Successful person will be a strong partner with business functions like Operations, OpEx, Pricing, and Business Analytics to evaluate center performance with frequency and loyalty
• Build cross‑functional relationships to have deep working knowledge of other business priorities and loyalty intersection
• Work with Operational Excellence on creation and deployment of best practices that influence retention and donor frequency in a consistent fleetwide approach
• Partner with Operations to drive frequency and make strong business impact on production
• Evaluate the impact of pricing and incentives with Business Analytics and Pricing teams on distinct donor segments or markets
• Define business requirements with Business Optimization teams to ensure loyalty initiatives are seamlessly integrated into the customer journey across all technology channels

• Bachelor’s degree in marketing, business, or a related field required
• Minimum of five years of working experience in marketing or CRMs with proven business results
• Experience with loyalty programs preferred
• Ability to analyze program performance and cost to value ratio
• Ability to turn data into clear, actionable insights that influence decision‑making within an organization.
• Understanding of how automation works and how to continuously streamline workflow processes within marketing programs
• A customer‑centric focus with a drive to find solutions for customer loyalty and experiences
• Basic experience with Smartsheet, Asana, or other project management tools

We’re widely known and respected for our benefits and for leadership that is supportive and hands‑on.

• Formal training
• Outstanding plans for medical, dental, and vision insurance
• Health savings account (HSA)
• Employee assistance program (EAP)
• Wellness program
• Paid time off
• Company‑paid holidays
• Personal time

With donation centers and team members throughout the U.S., Octapharma Plasma, Inc. collects plasma to create life‑saving medicines for patients worldwide. We are growing at an impressive pace, and so is the positive impact of our work. Our community relies on teamwork, compassion, and expertise to get things done the right way, while making a meaningful difference in the lives we touch.

Mid‑Senior level

Full‑time

Marketing

Industries:
Pharmaceutical Manufacturing