Business Development Manager

Job Title:

Business Development Manager – In-Home Senior Care Do You Thrive on Building Trusted Relationships in Senior Care?

Are you a proven sales and marketing professional with experience in the
in-home senior care industry
? Do you excel at growing referral networks, expanding market presence, and driving sustainable census growth? If so, Comfort Keepers Home Care is looking for you.

Comfort Keepers Home Care is a leading provider of non-medical in-home senior care services in the Charlotte Designated Market Area. With over 18 years of experience, we are known for our culture of compassion, professionalism, and community impact. Our mission is to enhance the quality of life for seniors and their families—and our Business Development Manager plays a critical role in advancing that mission.

As the
Business Development Manager
, you will be responsible for driving referral growth, strengthening community partnerships, and expanding Comfort Keepers’ presence across your assigned territory.

• Drive Business Growth:
• Develop, execute, and manage a strategic business development plan to increase referrals and client admissions within the in-home senior care market.
• Build and Manage Referral Relationships:
• Establish and maintain strong relationships with hospitals, skilled nursing facilities, assisted living and independent living communities, physicians, discharge planners, social workers, and other senior care professionals.
• Leverage Industry Expertise:
• Educate referral partners on Comfort Keepers’ in-home care services, differentiators, and outcomes, positioning the company as a trusted partner in senior care transitions.
• Balance proactive outbound prospecting with account management, including networking, cold calling, in-person visits, community events, and presentations.
• Collaborate Cross-Functionally:
• Work closely with operations, care coordination, and leadership teams to ensure seamless referral intake, client onboarding, and high satisfaction.
• Track and Report Performance:
• Monitor referral activity, conversion rates, and census growth; provide regular performance updates and insights to the Director of Business Development.
• Represent the Brand:
• Serve as a professional ambassador for Comfort Keepers at community events, health fairs, and educational presentations.

• Required Experience:
• Prior sales and/or marketing experience
  specifically within the in-home senior care industry
  (home care, hospice, home health, or related senior services).
• Demonstrated success in referral-based sales and relationship-driven business development.
• Skills & Attributes:
• Strong knowledge of the senior care continuum and referral ecosystem.
• Excellent communication, presentation, and relationship-building skills.
• Self-motivated, results-driven, and comfortable working independently in the field.
• Organized, strategic thinker with strong follow-through
• Proficiency with CRM systems and basic sales reporting.
• Education:
• Bachelor’s degree preferred or equivalent professional experience.

• Competitive Compensation:
• Base salary range of $70,000 plus performance-based bonus opportunities.
• Company Vehicle:
• Provided to support your territory coverage and community engagement.
• Medical, dental, and vision insurance options.
• Paid Time Off & Holidays:
• Generous PTO and paid holidays.
• Mission-Driven Work:
• Make a meaningful impact by helping seniors remain safe and independent at home.

If you bring experience in
in-home senior care sales and marketing
and are passionate about building relationships that truly matter, we invite you to apply and join the Comfort Keepers team. Please send your resume to broo