Managed Services Marketing Assistant Director

Overview

Location:

Dallas, Akron, Alpharetta, Atlanta, Baton Rouge, Birmingham, Buffalo, Charleston, Chattanooga, Cincinnati, Cleveland, Des Moines, Detroit, Grand Rapids, Grandview Heights, Greenville, Honolulu, Huntsville, Indianapolis, Jackson, Jacksonville, Kansas City, Las Vegas, Louisville, Memphis, Milwaukee, Minneapolis, Nashville, New Orleans, Oklahoma City, Orlando, Phoenix, Pittsburgh, Portland, Raleigh, Richmond, Rochester, Rogers, Salt Lake City, San Juan, St Louis, Tallahassee, Tampa, Toledo, Troy, Tucson, Tulsa, Wichita, Austin, Baltimore, Boca Raton, Chicago, Denver, Fort Worth, Hartford, Houston, Manayunk, Miami, Philadelphia, Sacramento, San Antonio, Charlotte

At EY, we’re all in to shape your future with confidence.

We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY and help to build a better working world.

Join EY’s dynamic Brand, Marketing and Communications (BMC) team where you’ll help shape how one of the world’s most trusted professional services organizations shows up in the market. Combining strategic leadership with hands-on impact in an organization that thrives on collaboration, creativity, and growth, EY BMC team members play a pivotal role in pioneering innovative solutions to elevating the firm’s brand and enabling engaging experiences.

Managed Services sits at the center of EY’s innovation agenda and is critical to delivering on our All In ambitions. By combining advanced technologies with deep industry expertise, we help clients achieve scalable innovation, unlock new sources of value, and strengthen their resilience in an evolving market landscape.

In this role, you will shape and execute cross-service line and cross-industry go-to-market strategies that elevate EY’s market presence and fuel demand for a rapidly expanding portfolio of priority offerings. This is a high-impact opportunity to influence firmwide growth and drive meaningful outcomes for our clients and teams.

In highly agile fashion, this marketing manager will develop collaborative relationships across the Brand, Marketing and Communications (BMC) organization as well as with subject matter experts and relevant client-serving professionals. This individual will also provide direction, guidance and mentorship to managed services team members in driving bespoke, integrated awareness and lead generation campaigns which build the EY brand, advance the commercial value of our offerings, and ensure synergistic alignment between global and US activities across service lines, industries, business development teams, and other BMC programs.

• Design and deliver moderate-to-complex integrated marketing programs for the Americas Managed Services team. These should inform and influence various internal and external constituencies about Americas Managed Services initiatives and offerings.
• Support the development, execution and measurement of cross-channel marketing campaigns to promote a rapidly expanding portfolio of priority offerings. Tactics may include video, webcasts, thought leadership, content marketing, paid media, SEO, presentations, email campaigns, internal newsletters, events and sponsor ships, among others.
• Enhance integration across BMC including industry, service lines, regions and other programs to enhance coordination.

• Ability to work with senior leaders to develop plans to effectively achieve objectives and initiatives as aligned to broader firm goals and priorities
• Experience creating, developing and managing projects and schedules for multiple simple-to-mid-level post-campaign reports, driving data-based insights and spend decisions
• Experience with marketing, digital marketing, social marketing, demand generation, thought leadership, video development, content marketing, event marketing, and program management
• Ability to supervise staff and oversee the work and development of others, including internal and external creative agencies
• Critical to this role is the ability to collaborate with multiple stakeholders, drive consensus and action. This…