Sales Manager - Southeast Atlantic Coast Region

Position Overview

Reporting to the Head of Sales, the Market Manager will be responsible for owning and scaling Besty’s presence in a defined region end-to-end. This role is accountable for driving net-new revenue, developing deep local market expertise, and serving as the face of Besty to short-term rental (STR) and hospitality operators in the territory. The Market Manager will operate as a true owner of their region, setting strategy, executing sales motions, and feeding market intelligence back into the Company’s product and go-to-market strategy.

The ideal candidate has direct short-term rental (STR) experience, understands the operational realities of property managers and hotel operators, and thrives in a high-autonomy, high-accountability environment.

Key responsibilities will include:

• Territory Ownership & Growth: Own and execute a regional territory plan end-to-end, including account segmentation, prioritization, and pipeline targets. Design and run a multi-threaded, targeted outreach strategy to consistently generate qualified net-new opportunities across STR and hospitality operators.
• Pipeline Generation & Field Sales: Generate new business through a mix of high-touch field sales, relationship-driven outreach, local ecosystem immersion, and strategic partnerships. Build strong relationships with decision-makers and operators by being deeply embedded in the local short-term rental and hotel market.
• Sales Execution: Own the full sales cycle from first discovery through live product demos, negotiation, close, and the development of long-term customer partnerships. Deliver tailored product demos (in-person and over video) aligned to the specific needs of different customer segments, portfolio sizes, and operational models.
• Market Intelligence & Strategy Input: Surface actionable insights, patterns, and competitive signals unique to your region. Provide direct feedback that informs Besty’s product roadmap, pricing strategy, positioning, and broader go-to-market execution.
• Customer Partnership & Expansion: Act as a trusted advisor to customers post-close, ensuring strong initial adoption and long-term relationship development. Identify expansion opportunities within existing accounts as operators scale.
• Brand & Community Representation: Represent Besty at regional and national industry conferences, trade shows, meetups, and operator events. Serve as the go-to partner for STR and hospitality operators in your territory and strengthen Besty’s brand presence in the market.

An ideal candidate will be someone who has:

• Direct experience in the short-term rental (STR) or hospitality industry, with a strong understanding of property management operations, owner-operator dynamics, and hotel workflows.
• Proven success owning a territory or region end-to-end in a sales, partnerships, or market development role.
• Experience managing the full sales cycle, including discovery, demos, negotiation, and close in a B2B SaaS or technology-enabled services environment.
• Demonstrated ability to generate pipeline through outbound, field sales, relationship-building, and ecosystem-led growth strategies.
• Strong ability to identify and communicate market insights, customer pain points, and competitive dynamics.
• Comfort operating independently with clear ownership, accountability, and performance targets.
• Excellent communication skills, with the ability to influence operators, executives, and partners.
• Highly organized, self-motivated, and detail-oriented with strong follow-through.

Other traits we desire in this candidate include:

• A natural leader who can influence and inspire others.
• Entrepreneurial with a high level of energy, dedication, and an unrelenting drive to succeed and win.
• A strategic thinker who is insightful, creative, curious, and experienced in crafting and executing a high velocity strategy for rapid growth.
• Clear communicator - proven ability to build influence across all levels of the organization and with key vendors and customers.
• Inspires a culture of innovation, execution, collaboration, and accountability.

Base salary: $70,000 to $100,000 in salary

• This pay scale is inclusive of various prerequisites and levels of proficiency and will be further narrowed throughout the interview process

Commission: Uncapped, performance-based

Equity: Competitive equity package

Benefits: Medical, dental, and vision

Additional benefits:

• Gas mileage reimbursement for approved work-related travel
• May include other benefits depending on role, location, and company stage