Email & SMS Strategist

Description

Maxwood Furniture is a rapidly growing furniture company with an expanding portfolio of brands such as Max & Lily, Plank + Beam, and Maxtrix. Since launching over two decades ago, we have established multiple sales channels including our DTC websites and third-party marketplaces. We’re passionate about creating an inspiring and engaging shopping experience for our customers, bringing their home decor dreams to life with stunning, on-trend pieces.

We are seeking a new member to add to our Marketing team. Are you ready to be a part of something amazing?

We are looking for a self-motivated email & SMS marketing enthusiast that has a passion for furniture, interior design, and customer experience. The successful candidate will own our email and SMS channels with a focus on campaign execution, automated flows, audience segmentation, A/B testing, and analytics. This person will collaborate closely with our brand and creative teams to drive retention, customer engagement, and revenue through email & SMS.

We are a tight-knit team where the right person will make a meaningful impact on both our lifecycle marketing strategy and business goals.

• Plan, build, and execute email and SMS campaigns across all brands including promotional sends, product launches, and editorial content
• Own and optimize email & SMS automation flows (welcome, browse/cart abandonment, win-back, post-purchase, etc.) to improve conversion and retention
• Segment audiences based on behavior, lifecycle stage, and brand engagement to deliver personalized and relevant communications
• Partner with creative and merchandising teams to develop content, messaging, and promotional calendars
• Monitor channel performance and report on key metrics including conversion, revenue attribution, open/click-through rates, opt-out rates, and LTV
• Conduct A/B testing on subject lines, creative, CTAs, send times, and segmentation strategies
• Maintain deliverability, compliance, list hygiene, and subscriber growth best practices for both email and SMS programs
• Identify opportunities to improve user journeys, deepen engagement, and scale lifecycle/CRM initiatives

• 2+ years experience in email and/or SMS marketing (ecommerce or DTC preferred)
• Familiarity with lifecycle automation platforms (Klaviyo, Attentive, SFMC, or similar)
• Strong understanding of segmentation, personalization, and customer lifecycle principles
• Analytical mindset with ability to interpret data and translate into actionable insights
• Detail-oriented with strong writing skills and eye for brand consistency
• Experience collaborating cross-functionally with creative, merchandising, or marketing teams
• Comfortable managing calendars, deadlines, and campaign priorities in a fast-paced environment

• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Life insurance
• Vision insurance
• Paid time off
• Professional development assistance

Ability to Commute:
Daniel Island, SC 29492 (Required)