Customer Marketing Manager

Are you interested in harnessing technology and AI to transform healthcare?

At XiFin, we believe a healthier, more efficient healthcare system starts with strong financial and operational foundations. Our innovative technologies help diagnostic providers, laboratories, and healthcare systems manage complexity, drive better outcomes, and stay focused on what matters most: patient care.

We're on a mission to simplify the business side of healthcare-and we know that mission takes people from all backgrounds and experiences. Whether you're early in your career or bringing years of expertise, we welcome your perspective, your curiosity, and your passion. We value individuals who ask questions, challenge the status quo, and want to grow while making a real difference.

About the Role

The Customer Marketing Manager role at XiFin is crucial for strengthening customer relationships, amplifying customer satisfaction, and supporting strategic growth. This position focuses primarily on customer marketing while also contributing to partner marketing initiatives. The individual will serve as a champion for XiFin customers by developing and executing campaigns that drive engagement, adoption, retention, and advocacy. This role will serve as the primary liaison for marketing with customer-facing teams, including customer service, customer success, and customer account management.

This is an onsite position at our offices in either San Diego, CA or Charleston, SC.

How you will make an impact:

In this role, you'll:

* Customer Marketing, Engagement, and Communications Strategy:
Develop marketing strategies, create communication plans, and implement campaigns and programs that lead to improved customer engagement as measured by more contacts across different functional groups.

* Customer Adoption of Solutions and Product Enhancements:
Drive customer adoption of solution enhancements and additional products through customer-facing campaigns, promotional messaging, and supporting collateral. Leverage CRM, project management, and marketing automation systems to manage campaigns, track engagement, and measure ROI.

* Customer Proof Points:
Collaborate closely with customer-facing teams to identify and engage customers in promoting their successes using XiFin solutions through various marketing channels, including industry events.

* Customer Events:
Support development of agendas, content, and promotional messaging for XiFin's customer events.

* Market Research:
Manage XiFin's customer satisfaction market research activities. Collaborate with customer-facing teams to conduct customer research to identify key areas of focus, improvement opportunities, insights, and satisfaction levels.

* Partner Marketing:
Lead creation of content, messaging, and campaigns that support the promotion and adoption of XiFin's strategic partners' products and services, including event support, partner promotions, and co-branded initiatives.

What you will bring to the team:

We're looking for someone with a growth mindset and a passion for learning. You might be a great fit if you:

* Are detail-oriented, organized, and proactive

* Communicate clearly and confidently, both in writing and in conversation, with the ability to simplify complex concepts

* Are eager to learn, ask great questions, and work with others to solve problems

* Possess an analytical mindset with experience measuring communication and campaign performance and executing market research

* Are a collaborative team player with experience working cross-functionally

Skills and experience you have:

You don't need to check every box. We will consider a combination of education and experience, including:

* Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

* Experience:

5+ years in marketing, with a focus on customer marketing, preferably within healthcare technology, SaaS, or revenue cycle management or financial services industries.

* Skills &

Competencies:

* Solid understanding of customer engagement strategies and lifecycle marketing.

* Experience creating content for events, webinars, and newsletters.

* Familiarity with marketing automation (e.g., Hub Spot) and…