Senior Product Marketing Specialist

Hawkes Learning is a trailblazing educational software company at the forefront of innovation since 1979. As an educational technology company, Hawkes Learning is passionate about helping college students succeed through our innovative courseware. Hawkes was very early in recognizing how technology could revolutionize the learning process and exponentially increase student engagement. Our innovative platform seamlessly blends quality curriculum with AI-based tutoring.

Hawkes provides an intelligent and highly effective learning environment that expands the reach of instructors beyond the classroom and drives better student learning outcomes.

By partnering directly with college professors and recommending personalized learning solutions for their classrooms, we are rapidly expanding the implementation of Hawkes learning solutions into physical and virtual campuses nationwide.

As a Senior Product Marketing Specialist at Hawkes Learning, you will lead strategic initiatives to define product positioning, develop compelling messaging, and execute go‑to‑market plans that drive customer engagement and revenue growth. This high‑impact role requires a strong blend of strategic thinking and cross‑functional collaboration with content, product, and marketing teams. You will serve as the voice of the customer, shape value propositions, support sales enablement, and champion the competitive differentiation of Hawkes products in the market.

• Lead the development and ongoing refinement of product value propositions grounded in deep market research, competitive intelligence, and customer insights.
• Organize and communicate the products' unique selling points and ensure messaging is clear and compelling.
• Architect and execute comprehensive GTM strategies for feature releases. Partner with Product Managers to shape launch sequencing, timelines, and long‑term adoption success.
• Assist in defining and tracking KPIs that measure the success of GTM initiatives and product marketing impact.
• Lead post‑launch reviews to evaluate performance, optimize future launches, and ensure alignment with broader business and revenue goals.
• Serve as a strategic partner to Product Managers by synthesizing market trends, educator needs, and competitive benchmarks into actionable guidance that informs product roadmaps and development priorities.
• Collaborate with sales leadership to equip teams with tools, messaging, and training needed to effectively position products across diverse institution types.
• Manage cross‑departmental alignment around product launches, ensuring all teams are prepared and aligned on key launch milestones.
• Lead strategic support for high‑value or large‑scale adoption opportunities by developing tailored product narratives and collaborating with GTM and product teams to deliver customized materials and presentations.

• Minimum 3–5 years of experience in Product Marketing; higher education courseware highly preferred.
• Deep understanding of higher‑ed technology product lifecycle, with experience driving product launches, positioning, and customer engagement initiatives in this industry.
• Creative thinker with a proven record of bringing fresh, audience‑centric ideas to marketing programs.
• Proven success developing and executing innovative, results‑driven GTM campaigns.
• Demonstrated ability to analyze market trends and performance data.
• Strong communication skills; able to present clearly to stakeholders at all levels.
• Experience writing marketing copy and creating collateral.
• Sales enablement experience, providing trainings and partnering on top accounts and presentations.
• Ability to balance working both independently and as part of a dynamic team.
• Bachelor’s degree in marketing, business, communications, or a related field.

Competitive salary based on experience and qualifications.

• 30+ days of paid time off to start, with additional days each year of employment.
• Employer 401(k) match up to 3.5%.
• Significant employer contribution to healthcare benefits.
• Generous health benefits (Medical, Vision, Dental).
• Employee Assistance Program with counseling options.
• Culture that is energetic, supportive, collaborative, and transparent.

Hawkes Learning is proud to be an equal opportunity employer, committed to fostering a diverse and inclusive workplace.