Digital Marketing Manager

Overview

We are seeking a digitally driven, strategically minded Digital Marketing Manager to partner with the Director of Marketing to develop and execute integrated, performance-focused campaigns. This role blends hands-on digital execution, strategic input, and cross-channel coordination to drive brand awareness, engagement, and conversion across social media, email, web, and paid digital platforms, while confidently managing execution across social channels.

The ideal candidate is a highly proficient social media manager who understands the broader digital ecosystem and balances creative thinking with data-driven decision making. You thrive in a fast-paced, collaborative environment and enjoy translating brand storytelling into measurable results.

Digital Content and Social Media Management

• Collaborate closely with the Director of Marketing to plan, execute, and optimize campaigns across social media, email, websites, and paid platforms
• Lead day-to-day management of social media channels: content planning, publishing, community engagement, and performance tracking
• Develop platform-specific strategies aligned with brand voice, campaign goals, and audience behavior
• Ensure consistent brand messaging and visual standards across all digital touchpoints
• Collaborate with internal teams to align on campaign objectives, audiences, and messaging priorities
• Support content creation by identifying, capturing, and coordinating visual assets, including on-the-spot photography, while collaborating with professional photographers for larger campaigns

Digital Marketing and Campaign Execution

• Plan, execute, and optimize paid social and search campaigns, including targeting, budget management, and performance tracking
• Monitor campaign performance using analytics tools (e.g., Google Analytics, Meta Insights) and translate data into actionable recommendations
• Stay current on digital trends, platform updates, and emerging tools to continuously improve performance

Website and Blog Management

• Manage content updates across multiple websites, ensuring accuracy, consistency, and SEO best practices
• Support content strategy development and execution aligned with marketing goals
• Manage blog publishing schedules and updates to support brand storytelling and organic growth

• Proven experience managing social media for a brand or business
• Strong understanding of digital marketing channels, including social, email, websites, and paid media
• Proficiency with email marketing platforms, website CMS tools, and analytics platforms
• Highly organized with the ability to manage multiple campaigns, deadlines, and stakeholders
• Clear, professional communication skills with strong attention to detail

• Bachelor’s degree in Marketing, Communications, Business, or related field; advanced degree a plus
• 5+ years of hands-on digital marketing experience with measurable performance outcomes
• Proficiency in social media management tools and analytics platforms
• Working knowledge of Adobe Creative Suite and Canva for light content creation and editing
• Experience executing integrated digital campaigns
• Strong project management skills with the ability to prioritize and execute efficiently
• Solid understanding of marketing trends, consumer behavior, and digital platforms
• High standard for execution and attention to detail
• Curiosity and enthusiasm for testing new platforms, tools, and trends
• Background in hospitality, lifestyle, or consumer brands is a plus

• Play a key role in shaping the digital presence of a sophisticated hospitality brand
• Gain hands-on experience across a wide range of digital marketing channels
• Work in a collaborative, brand-driven environment
• Make a visible impact on audience growth, engagement, and brand performance