Web & SEO Manager

Available for both in-office (Charleston, SC) and remote

Buffalo Groupe’s carefully assembled all-star team includes a full-service marketing firm, a research arm, an events division, and a media property that authentically serves the golf, outdoor sports, real estate, travel, and hospitality industries. Today, Buffalo is headquartered in Charleston, SC, with about 100 team members coast-to-coast who deliver integrated marketing programs focused on amazing results for our clients.

We are looking for a Web & SEO Manager to support website production, SEO execution, and analytics implementation across multiple client accounts. This is a hands‑on, execution-focused role ideal for someone ready to take ownership of deliverables while working under the guidance of senior strategists and account leads.

The role is weighted toward Word Press web production, with additional responsibility for SEO implementation and GA4/GTM tracking support. Client relationship management is not a primary responsibility, though the role will occasionally support internal and client‑facing teams as needed.

Web Production

• Build, update, and maintain websites using Word Press and common page builders (Elementor, WPBakery, Gutenberg, etc.)
• Produce and manage basic email marketing campaigns, including creating email journeys, building templates, and executing sends using platforms such as Mailchimp.
• Implement designs and page layouts with attention to usability, responsiveness, and performance
• Apply on‑page SEO best practices during page creation and site updates

SEO Execution & Support

• Perform keyword research and support content planning initiatives
• Implement on‑page SEO optimizations (metadata, headings, internal linking, content updates)
• Assist with technical SEO tasks such as:
  • Site audits and crawl analysis
  • Indexing and search console issues
  • Core Web Vitals improvements (in coordination with dev teams)
• Support content optimization and SEO best practices across client sites
• Review blog and on‑page content
• Develop SEO content outlines and briefs to hand off to copywriters
• Monitor rankings and site performance using standard SEO tools

Analytics & Tracking

• Assist with the setup and maintenance of GA4 properties
• Implement and test Google Tag Manager (GTM) events and conversion tracking
• Validate tracking accuracy for forms, key interactions, and marketing campaigns
• Support reporting by pulling insights from GA4 and other analytics tools
• Document tracking implementations and changes
• Work closely with SEO strategists, developers, designers, and account teams
• Support senior team members with execution and technical implementation
• Participate in internal planning, QA, and knowledge‑sharing sessions
• Contribute to process improvements and documentation

• 3–5+ years of experience in web production, SEO, or digital marketing
• Hands‑on experience with Word Press and at least one major page builder
• Working knowledge of SEO fundamentals, including on‑page and technical basics
• Experience using GA4 and Google Tag Manager for event and conversion tracking
• Familiarity with SEO and analytics tools (e.g., Search Console, Ahrefs, SEMrush, Screaming Frog)
• Strong attention to detail and ability to manage multiple tasks and deadlines
• Agency experience or experience supporting multiple websites

• We work with brands that live at the intersection of lifestyle and experience—from top professional athletes to high‑end real estate and golf destinations. You’ll gain exposure to a wide range of marketing disciplines and have the chance to work alongside passionate, strategic leaders who are deeply invested in your growth.
• Anticipated salary range for this role is $65,000- $75,00 per year, commensurate with experience.

Please fill out the form below and attach your current resume and a cover letter.

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