Marketing Manager

Champaign, IL
2904 Research Rd
Champaign, IL 61822, USA

At Horizon Hobby, we inspire dreams and help build memories. Our company is a leader in the global Radio Control industry celebrating 40 years in 2025. We offer opportunities for growth and development and a full array of benefits including discounts on our products. We are currently hiring for a Marketing Manager in Champaign, IL.

This is a full-time, on-site position at our Champaign, IL location.

Typical pay for this position is $85,000 - $115,000 annually. The final offer for this position will be based on the unique experience and qualifications of the candidate selected. This position may also be eligible for a bonus not included in the base pay range.

• Lead the development and execution of marketing strategies that grow brand awareness, drive demand, and increase sales for RC brands and product portfolio across retail partners and e-commerce channels.
• Blend brand building, product marketing, and go-to-market leadership; partner cross-functionally with Product Development, Sales, Creative, and Operations to bring RC products to market successfully.

• Own marketing strategy for assigned toy brands/product lines, aligned with company goals and revenue targets.
• Develop positioning, messaging, and marketing plans tailored to parents, kids, collectors, and gift buyers.
• Lead go-to-market plans for new product launches including timelines, campaign assets, and channel execution.
• Conduct competitive analysis and market research to identify trends in play patterns, licensing, and consumer behavior.
• Plan and manage integrated marketing campaigns across digital, retail, social, email, and influencer channels.
• Partner with Sales and Retail Marketing to create programs that support key accounts (e.g., Walmart, Target, Amazon).
• Develop merchandising support materials including sell sheets, retail toolkits, product pages, and launch decks.
• Support seasonal moments (holiday, back-to-school, summer) with promotional calendars and campaign rollouts.

• Collaborate with internal teams or agencies to manage paid media strategy (Meta, Tik Tok, You Tube, Google).
• Help build social media and content plans that appeal to RC and age-target audiences.
• Monitor performance metrics (CTR, ROAS, engagement, conversion) and optimize campaigns accordingly.

• Coordinate influencer seeding and creator collaborations to drive product discovery and excitement.
• Partner with PR and communications teams to support announcements, media outreach, and product reviews.
• Support licensing or entertainment partnerships (where applicable) through coordinated promotional plans.

• Manage marketing budgets and ensure spend aligns with performance and priorities.
• Track and report campaign effectiveness using dashboards and post-launch analysis.
• Present results, insights, and recommendations to leadership and cross-functional stakeholders.

• Work closely with Product Development and Supply Chain on packaging, naming, claims, and feature prioritization.
• Coordinate with Operations/Supply Chain to align launch timing with inventory availability.
• Partner with Creative teams to brief and deliver assets including videos, product photography, and ads.

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 4–7+ years of marketing experience in consumer products (toys, kids, games, entertainment, or FMCG preferred).
• Proven success managing product launches and integrated campaigns.
• Experience supporting retail and e-commerce channels (Amazon experience a plus).
• Strong understanding of customer insights, brand positioning, and performance marketing fundamentals.
• Excellent project management skills with ability to manage multiple launches and deadlines.
• Strong communication and presentation skills.

• Experience in toy industry categories (RC, toys, games, collectibles).
• Familiarity with children/parent marketing regulations and best practices.
• Experience working with licensing partners and brand guidelines.
• Proficiency in tools such as Google Analytics, Meta Ads Manager, Amazon Seller/Vendor tools, Excel, and project management software (Work Front, Jira, etc.).

• HSA and FSA options
• Short-Term and Long-Term Disability Insurance
• Life Insurance and Supplemental Life Insurance
• 401(k) with a company match
• Paid Time Off
• Paid Holidays
• Internal Rewards
• Discounts on Products
• Additional Coverage such as accident, critical, hospital and pet insurance

Horizon Hobby is a progressive, innovative company and, as such, is constantly reevaluating and reinventing the processes and procedures associated with each job. The essential duties and responsibilities of this position may change at any time. In addition, employees may be asked to work on special projects or to assist with other work necessary or important to the…