VP, Commercial Strategy & Partnerships

Overview

At Wheels Up, we're proud to be a global leader in on-demand private aviation. As one of the largest companies in the industry and a strategic partner of Delta Air Lines – we are committed to making private air travel safe, reliable, and enjoyable. With a diverse fleet of owned aircraft plus a global network of trusted charter operators, we offer our customers access to the right aircraft for their needs and the ability to fly on their terms.

And it doesn’t stop at private flights. Wheels Up also provides freight services, safety and security solutions, and managed services to individuals, businesses, government agencies, and more. Regardless of how, when or where you want to fly, our mission is simple; deliver a premium, personalized aviation experience for every customer.

Role Overview:
What You’ll Be Doing

The Vice President, Commercial Strategy & Partnerships is a senior strategic leader responsible for driving Wheels Up’s commercial growth agenda. The role spans commercial strategy, market and customer insight, cross‑functional execution, partnership development, inorganic growth, and executive‑level storytelling.

This leader will identify high‑impact growth opportunities, shape enterprise‑level initiatives, and align the organization around the priorities that expand market share, strengthen loyalty, and enhance long‑term competitiveness. The ideal candidate is a commercially minded strategist who excels at solving ambiguous problems, influencing at the highest levels, and converting strategy into visible business outcomes.

We are open for this individual to work at either of our offices in New York City or Chamblee, GA.

• You will own major cross‑commercial initiatives that define and advance Wheels Up’s growth trajectory.

• Lead complex, high‑priority commercial initiatives from concept through execution.
• Define opportunity statements, structure strategic alternatives, and guide cross‑functional teams to recommended paths.
• Build business scenarios and outcome models that drive data‑backed decision‑making.
• Identify opportunities for market share expansion, revenue growth, customer loyalty improvements, and operational efficiency.

• Develop deep understanding of private aviation dynamics and competitor positioning.
• Embed customer insights into strategy by maintaining strong relationships with Sales, Service, and CX teams.
• Translate benchmarking and market intelligence into actionable implications for growth and innovation.
• Lead segmentation work to identify the highest‑value and highest‑potential customer segments.
• Determine purchasing drivers, loyalty motivations, and segment‑specific opportunities.
• Ensure GTM plans across Marketing, Sales, Loyalty, and CX fully align with strategic priorities.

• Define and track KPIs tied to growth, retention, segment performance, partnership returns, and campaign effectiveness.
• Partner with Finance to align budgets and forecasts with true market opportunity.
• Lead commercial performance reporting for the CGO, CEO, and Board.
• Identify new product, pricing, and commercial model opportunities that strengthen the company’s competitive position.
• Lead cross‑functional initiatives that convert strategic opportunities into measurable business results.
• Partner with the CGO on emerging revenue streams and long‑horizon growth pathways.

• You will be the strategic storyteller and alignment leader across the commercial organization.
• Create compelling narratives that articulate commercial strategy, performance, and future direction to the Board and senior leadership.
• Lead development of executive‑ready materials including strategy documents, growth roadmaps, operational plans, and performance reviews.
• Translate the CGO’s strategic vision into clear operating plans, priorities, and expectations.
• Support quarterly and annual planning cycles, including objective‑setting, KPI development, and performance reviews.
• Ensure clarity and alignment across all commercial and cross‑functional teams.

• You…