Digital Marketing Specialist

Description

John Tillman Company, a division of Bunzl, is seeking a

Description

John Tillman Company, a division of Bunzl, is seeking a Digital Marketing Specialist for our office in Cerritos, CA. John Tillman Company was founded in 1928 and is the leading manufacturer and supplier of welding protective products in the United States. The Digital Marketing Specialist will be strategic and hands-on, driving our organic search presence, optimizing our digital content, and executing multi-channel marketing campaigns.

This role is ideal for someone with proven SEO expertise who wants to make an immediate impact at an established B2B manufacturer.

This role will work closely with our Director of Marketing to develop and execute digital strategies that support our Sales team and distributor partners. As we expand our digital presence across multiple channels, experience with e-commerce marketplaces is a strong plus.

At Bunzl, we know that our employees are our number one asset. We seek to recruit and retain the right people who are passionate about our business, and we provide opportunities for our employees so that they may progress within our company based on their talents, experiences, and their aptitude.

This position is on-site at our Cerritos, CA, office.

What You'll Actually Do

SEO & Website

• Develop and implement SEO strategy to improve organic search rankings for target keywords
• Optimize website content, product pages, and blog posts for search engines and users
• Conduct keyword research and competitive analysis
• Track rankings, traffic, and conversions; report on SEO performance
• Manage Word Press website content updates, optimization, and basic troubleshooting

• Create and execute email marketing campaigns using our marketing automation platform
• Build and optimize automated email workflows (welcome series, nurture campaigns, re-engagement)
• Segment audiences and personalize messaging based on customer data
• A/B test subject lines, content, and CTAs to improve performance
• Collaborate with sales on lead nurturing campaigns

• Support expansion into new digital sales channels and marketplaces
• Optimize product content and listings across multiple platforms
• Monitor performance metrics and identify growth opportunities
• Coordinate with external partners and agencies as needed
• Stay current on e-commerce and marketplace best practices

• Write and optimize content for website, blog, product pages, and email
• Manage social media content calendar and posting schedule
• Create social media content that drives engagement and brand awareness
• Work with external designers/contractors on visual assets as needed

• Track campaign performance using Google Analytics and marketing platforms
• Generate regular reports on key metrics (traffic, rankings, conversions, email performance)
• Provide insights and recommendations based on data analysis
• Support trade show and promotional campaign tracking

• 5-7 years' digital marketing experience with demonstrated SEO results
• Proven track record improving organic search rankings
• Hands-on experience with SEO tools (SEMrush, Ahrefs, Moz, or similar)
• Strong Google Analytics skills - you can navigate reports and extract insights
• Experience with marketing automation platforms (Active Campaign, Hub Spot, Mailchimp, or similar)
• Word Press or similar CMS experience - you're comfortable managing content, making updates, and doing basic optimization
• Excellent writing and content optimization skills
• Analytical mindset - you make data-driven decisions
• Self-starter who can work independently with strategic direction

• Amazon Seller Central, Vendor Central, or other marketplace experience (, Shopify, eBay)
• Understanding of e-commerce marketplaces and how optimization differs across platforms
• B2B marketing experience (industrial, manufacturing, or distribution experience a plus)
• Experience marketing technical products or products with specifications/certifications
• Understanding of distributor channel dynamics
• Familiarity with using AI tools to improve marketing efficiency