European Sales Manager

Overview

IN2-AV is working confidentially with an established international professional audio and technology manufacturer that is continuing to expand its footprint across European markets. The business is well known within its sector, operates globally, and is now seeking a senior, hands-on commercial professional to take ownership of European sales performance as a standalone role.

• The European Sales Manager will be responsible for developing and executing the company s sales strategy across Europe, with a strong focus on channel management, partner performance, and key account development. Operating autonomously, the role combines strategic planning with direct sales execution.
• You will manage and grow relationships with distributor and dealer partners, shaping pricing structures, promotional activity, and market coverage to ensure consistent regional performance. A key part of the role is assessing market opportunities, identifying gaps in coverage, and adjusting channel strategy to maximise reach and competitiveness.
• In addition to channel leadership, you will remain hands-on with major customers and high-value opportunities, supporting the full sales cycle from initial engagement through to close. You ll represent the business across the region at trade shows, product demonstrations, and customer meetings, acting as the primary commercial point of contact in Europe.
• The role also involves ownership of forecasting, budgeting, performance tracking, and reporting, ensuring senior leadership has clear visibility of regional results, pipeline, and market trends. Close collaboration with marketing, product, and operational teams is essential to ensure the region is fully supported and aligned with global objectives.
• This position requires significant travel across Europe and regular interaction with international stakeholders.

This role is suited to an experienced European sales professional with a strong background in professional audio, AV, or related technology markets, who is comfortable operating independently with full regional responsibility. You ll be commercially driven, highly organised, and confident managing distributor-led sales models. Strong communication and relationship-building skills are essential, as is the ability to manage complex opportunities across different cultures and markets.

Additional European language skills are highly beneficial.

This is a rare opportunity to take ownership of European sales within a respected global manufacturer, offering autonomy, visibility, and the chance to shape regional growth directly. It suits someone who enjoys being close to customers and partners, rather than operating through layers of management.