Digital Marketing Executive; B2B​/B2C

Manpower is currently looking for a Digital Marketing Executive (B2B/B2C) to work with our global FMCG client, renowned for brands such as Magnum, Carte d Or, Cornetto, Walls, and become an integral part of their fast-paced FMCG environment.

The position is based in Kingston upon Thames, Surrey. This is a full-time temporary role, Maternity Cover for 12 months requiring 36.25 hours per week, Monday to Friday. Compensation for this role is competitive, paying up to 52,000 per annum, pro rata, depending upon experience.

The role currently offers a mix of remote and onsite working, subject to adjustment based on business requirements.

Life Tastes Better with Ice Cream

The Magnum Ice Cream Company is all about growth. Growing our business. Growing our customers  businesses. Growing our people s careers. Growth begins with empowerment. So, we free our people to be innovative, responsible entrepreneurs, driven and equipped to give our consumers more amazing products and unforgettable moments - and having fun doing it.

With 19,000 expert ice cream colleagues and iconic brands like Magnum, Selecta, Cornetto and Ben & Jerry s, loved in 76 countries, we are the world s largest Ice Cream company leading the industry. We have been taking pleasure seriously for more than 100 years, serving happiness with every lick or scoop of ice cream for generations.

We are investing to unlock the full growth potential under The Magnum Ice Cream Company as a standalone entity, after its separation from Unilever in December 2025. We dream big but keep things simple to act fast. If you want to grow with us, make an impact, and shape the future of Ice Cream, this is the place for you!

How we show up as TMICC with our customers and channels is key to driving sales and creating memorable brand experiences. We need to ensure that the B2C and B2B journeys are seamless and always put our brands front and centre.

As the B2B Wholesaler & retailer environment becomes increasingly digital, we are focused on enhancing how our brands connect with retailers and food service partners through our digital commerce channels. From a B2C retail perspective, the competition for share of voice is getting harder and as leaders in the ice cream category we want to make sure that we are attracting consumers to our brand and make it clear why someone should pick up one of our ice creams over another.

We are looking for a passionate marketing executive who would work in both the B2B digital marketing team to help unlock exponential growth of our omnichannel business and deepen online penetration across our wholesale and OOH channel customers and the B2C customer marketing team to help support the delivery of brilliant brand experiences through the Shopper journey to the point of purchase;

unlocking shopper barriers and prompting triggers to purchase, positively influencing shopper choices.

• B2B Digital:
  • Develop and deliver multi-channel campaigns
    :
    Create engaging email, social, and SMS communications for current and prospective customers and wholesaler partners.
  • SEO and website management
    :
    Plan, execute, and report on SEO strategies and website performance.
  • Social media growth
    :
    Manage and expand social channels to showcase products, services, and company culture.
  • Data management
    :
    Source, cleanse, and segment contact data for targeted B2B campaigns.
  • Marketing automation
    :
    Maintain and optimise smart lists in Marketo, ensuring compliance and effective segmentation.
  • Lead generation reporting
    :
    Monitor pipeline metrics and support sales reporting.
  • Product asset management
    :
    Oversee product information and assets to support customers and wholesale partners. Create and deliver engaging email, social & SMS campaigns to current and prospective customers & wholesaler partners

B2C Shopper Marketing

• • Programme development
    :
    Collaborate with Shopper Marketing Manager and Brand teams to align priorities and identify shopper activation opportunities that meet KPIs and Category Value Drivers.
  • Budget allocation
    :
    Assign agreed budgets to shopper activation programmes based on channel and retailer priorities.
  • Retailer execution
    :
    Lead…