Regional Account Manager - Advocate Group

Salary: £35,000 – £50,000 + Car Allowance/Travel Expenses + Bonus.

A leading specialist National drinks wholesaler within the UK on‑trade sector is expanding its presence across London. We are looking for a talented, well‑connected On‑Trade Account Manager to drive new business with bars, pubs, restaurants and hotels across the region.

• Target and acquire new on‑trade accounts across London.
• Build a pipeline through proactive outreach and effective account management.
• Create compelling sales pitches, lead negotiations and secure commercial agreements.
• Manage revenue, margin and distribution performance for your portfolio.
• Act as the primary contact for customers, ensuring a smooth onboarding process and consistently high service levels.
• Network with brand owner field teams, suppliers and key influencers in the on‑trade sector.
• Monitor market trends and competitor activity, producing regular insight‑led reports.

• Proven success in on‑trade wholesale drinks sales with a strong focus on new business development.
• Deep knowledge of the London on‑trade scene and an established network of industry contacts.
• Strong negotiation, communication and presentation skills.
• Commercial acumen and a strategic mindset.
• High levels of self‑motivation, independence and resilience.
• Ability to collaborate effectively with internal and external stakeholders.

If this role sounds like the perfect fit for you, I’d love to hear from you!

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